Marketing Lead - US

Responsibilities

• Own the US marketing strategy: Define and execute the full-funnel, 360° marketing strategy for the US, including budget allocation, channel mix, priorities, and ROI.
• Lead and develop the marketing team: Manage and develop the local marketing managers and freelancers, set the team roadmap and priorities, foster a high-performing team culture, and create clear ownership, accountability, and coaching.
• Drive performance and growth: Work closely with the global performance marketing team to optimize acquisition channels such as Google and Meta, while continuously testing new levers across brand, partnerships, influencers, and offline activations to grow demand and supply and improve CAC.
• Build the Upway brand in the US: Adapt and strengthen Upway’s global brand for the US market, leading PR, social, content, local media, and brand activations to increase visibility, trust, and demand.
• Lead 360° marketing execution: Translate strategy into high-quality execution across channels and initiatives, balancing strategic planning with hands-on involvement in campaigns, partnerships, activations, and other growth opportunities.
• Use data to drive decisions: Establish clear KPIs, analyze marketing performance, and turn insights into actionable decisions on channels, campaigns, budget, and team priorities.
• Cross-functional collaboration: Partner closely with the global performance, Product, Tech, and broader Marketing teams to align on priorities and share learnings.

Requirements

• Experience: 7 to 10+ years in Marketing, ideally in a D2C, E-commerce, Marketplace, or high-growth startup environment.
• T-Shaped Marketer: You can move seamlessly between strategy, performance, brand, and execution. You are comfortable analyzing CAC and ROI, while also having the creative eye to build a strong brand.
• Leader & Builder: Proven experience leading and developing marketing teams, with a hands-on, entrepreneurial mindset. You are resourceful and comfortable building the playbook while executing it.
• Strategic & Business-Minded: Strong judgment and analytical skills, with the ability to prioritize high-impact opportunities, make smart trade-offs, and hold yourself accountable to business outcomes.
• US Market Expertise: Deep understanding of the US consumer and marketing landscape, with the ability to turn local insights into relevant, high-impact marketing strategies.

Benefits

• Upway operates in Europe and the US, with the support of prestigious investors including Sequoia Capital, Global Founders Capital, Galvanize, AP Moller and Exor. It holds an exceptional team of talented people who thrive in fast paced environments and who are dedicated to the mission: Making electric mobility accessible to everyone.
• You will receive a competitive cash compensation, equity shares in the form of stock options and an annual bonus based on the performance of the company.
• Additionally you will receive Comprehensive healthcare coverage, the chance to participate in the company's 401K plan, 15% off your next e-Bike, monthly phone allowance, parental leave and unlimited vacation policy.
• You will operate in an environment, where you can take as much responsibility as you are able to handle. This will present great learning and growth opportunities.
• You’ll work on a great product. Electric and sustainable mobility will be ever present in your day-to-day life, and you’ll become an expert in these topics.