Drive the marketing leadership for a multi-brand tea portfolio with end-to-end strategy, P&L ownership, and cross-channel activation.

• Lead annual strategic planning and business reviews, integrating consumer insights, competitive analysis, and financial performance.
• Own the end‑to‑end strategy and performance for a multi‑brand tea portfolio, ensuring clear brand roles, differentiated positioning, and sustainable growth plans.
• Manage the health and long-term equity of each tea brand – balancing investment, innovation, and market prioritization across the portfolio.
• Lead the development of integrated brand marketing campaigns across multiple channels. Ensure consistent expression of brand identity across packaging, comms, visual identity, and storytelling.
• Own the e-commerce growth agenda for the tea portfolio across direct-to-consumer, marketplaces (e.g., Amazon), retailer.com, and quick commerce partners.
• Partner with digital commerce teams to lead the e-commerce strategy through execution then optimization: product detail pages, brand stores, search strategy, ratings & reviews, content development, and performance analytics.
• Lead e-commerce portfolio innovation and digital first activation plans, ensuring brands are positioned for success in high-growth online channels.
• Build strong cross-market relationships to serve as a central point of connection between international innovation team and US in market execution teams to drive US innovation and portfolio optimization while ensuring communication flows both ways.
• Lead and mentor associate brand manager to build marketing capability within the team and readiness for promotion.
• Collaborate with Sales teams to develop retail strategies, customer presentations, shopper marketing initiatives, and in market activations.

• Must-have: 5-8 years in brand management with portfolio experience and demonstrated P&L management.
• Demonstrated capability in e-commerce, digital marketing, or omnichannel strategy.
• Excellent leadership, communication, and project management skills.
• Experience collaborating and influencing in a matrixed, global organization.
• People management
• Experience managing external agency partners
• Bachelors Degree in Marketing, Business Administration, Communications, or related field (MBA preferred)
• 5-8 years’ of experience in brand management (portfolio management preferred)
• Lead the development of integrated brand marketing campaigns across multiple channels. Ensure consistent expression of brand identity across packaging, comms, visual identity, and storytelling.
• Own the e-commerce growth agenda for the tea portfolio across direct-to-consumer, marketplaces (e.g., Amazon), retailer.com, and quick commerce partners.

• Entrepreneurial and solution-oriented mindset with a strong sense of ownership
• Good understand of the retail landscape with the ability to collaborate with and influence the Sales organization
• Familiarity with consumer goods industry, specifically food and beverages, including its challenges and opportunities
• Passionate and resilient; embraces the challenger brand spirit and is willing to do more with less

• our comprehensive employee benefits program. Benefits include a retirement plan, private health coverage, access to Employee Assistance Programs (EAP), leave entitlements, and special TCP discounts.