Responsibilities

• Develop and execute the Annual Marketing Plan and budget for the US business, ensuring that the Retail sales, Trading, and Origination teams goals and targets are supported.
• Engage regularly with customer-facing teams and subject matter experts (SMEs) to recommend new marketing ideas and initiatives and support with ad-hoc marketing requests.
• Lead on delivering the annual customer net promotor score (NPS) survey with a focus on broker channel feedback, plus industry and competitor insights gathering and dissemination.
• Lead on go-to-market campaigns for new products and new market entry, in alignment with the business strategy.
• Develop and manage a pipeline of marketing content and thought leadership opportunities across digital, media, events, podcasts and webinars, collaborating with internal subject matter experts to deliver assets that help build brand awareness, engagement and lead generation.
• Develop and maintain SharePoint content libraries, creating corporate overview packs, pitch decks and product literature to support C-Suite, Sales, HR, Trading and Origination.
• Manage PR and media opportunities, working with agency partners, customers and stakeholders to establish talk-tracks across key industry topics for spokespeople or subject matter experts (SMEs).
• Deliver press releases and opinion pieces to maximise press coverage, speaking engagements, case studies, interviews and other content opportunities.
• Manage communications for M&A, as needed, from planning, messaging, content creation and stakeholder management, through to delivering post-merger integration plans.
• Deliver the weekly e-newsletter, creating content, working with email templates and managing distribution lists, consulting with the Sales Enablement Manager to ensure the key regulatory and market updates are included.

Requirements

• Experience in copywriting for complex sectors like finance or energy, including blogs, newsletters, reports, and marketing materials
• Design skills (Canva, Photoshop, InDesign)
• Project management (running of campaigns, marketing projects)
• Use of website content management systems (CMS)
• Use of customer relationship management (CRM) and marketing automation tools
• 5+ years experience in a marketing role
• Strategic planning and budgeting
• B2B marketing techniques and best practice
• Digital marketing, SEO, and lead generation
• Campaign planning and execution

Preferred

• Energy industry experience (preferred but not essential)