Responsibilities

• Strategic Leadership & Experimentation
• Design the Growth Playbook: Define, prioritize, and measure marketing efforts across the funnel aligned to our overall marketing objectives.
• Prepare for Scale: Document successful experiments and processes to transition the marketing function from an agency-reliant model to an internal team when ready.
• B2B Lead Generation & Partnership Activation
• Market Positioning: Refine PocketRN’s value proposition in the home care and healthcare space, ensuring messaging resonates with key decision-makers.
• Capitalize on Sales Pipeline: Design and oversee lead-nurturing workflows, and content strategies to keep inbound leads engaged and moving through the funnel.
• Sales Enablement: Collaborate with the sales, market development and partner relationship teams to create high-impact collateral, case studies, and pitch materials
• Post-Launch Patient Activation: Develop and execute effective launch playbooks and ongoing engagement campaigns to rapidly onboard and activate patients
• Agency & Vendor Management
• Quarterback External Specialists: Select, onboard, and manage a network of external agencies and freelancers (e.g., B2B sales collateral, social, AEO, PR, copy).

Requirements

• Experience: 6+ years of progressive experience in growth marketing, demand generation, or product marketing, with at least 2 years in a dedicated marketing leadership role (e.g., Manager, Lead, or Director).
• Agency & Vendor Management: Demonstrated success selecting, onboarding, and "quarterbacking" external agencies, freelancers, and specialized vendors to execute complex marketing strategies.
• Data-Driven & Experimental Mindset: Strong analytical skills with a track record of running growth experiments, setting up A/B tests, and utilizing data to optimize campaigns and budgets.
• MarTech Proficiency: Hands-on experience setting up and managing modern marketing technology stacks (e.g., HubSpot, Salesforce, Marketo, Google Analytics, or similar automation and analytics tools).
• Healthcare Domain Expertise: Proven experience in B2B healthcare marketing (e.g., Digital Health, Healthtech, Medtech, Home Care, or Health Systems) including adherence to regulatory and compliance tandards

Preferred

• Early-Stage Startup Grit: Experience working as an early marketing hire or solo marketer in a fast-paced, high-growth startup environment (Seed to Series B).
• Education: Bachelor’s degree in Marketing, Business, Communications, or a related field; or equivalent practical experience.

Benefits

• Real investment in your career growth. We work closely with you day-in and day-out to help you do meaningful work and build the skills you want most
• Annual Keep Learning stipend for professional development, because the work of growing does not stop
• Fully remote work, with intentional in-person gatherings to bring the team together
• Generous paid time off and a parental leave policy that respects what new parents actually need
• 401(k)
• Comprehensive health insurance, including vision and dental
• Equity based on role type.