Responsibilities

• Local Plan Development
• - Support development of market-level activation plans grounded in business opportunity, audience insights, local culture, and key moments
• - Identify opportunities to extend national campaigns into in-market experiences that drive engagement and memorability
• Experiential Planning & Execution
• - Lead end-to-end execution of experiential activations — events, pop-ups, mobile tours, and community programs — across markets
• - Build comprehensive activation plans covering timelines, run-of-show playbooks, staffing, asset development, fabrication, and logistics
• - Own on-site execution: final production checks, staffing alignment, inventory management, and real-time troubleshooting
• - Develop scalable concepts that flex across markets without losing quality or brand consistency
• Operational Excellence & Project Management
• - Serve as cross-functional project management lead across internal teams and agency partners, driving workback schedules, milestone tracking, and dependency mapping

Requirements

• Experience: 5+ years in experiential marketing, event marketing, or field activation, with proven experience executing consumer-facing events or large-scale activations
• Multi-market programs: Experience managing national or multi-market experiential programs, not just single-event execution
• Vendor & agency management: Demonstrated experience managing production vendors, agencies, and on-site execution teams
• Budget ownership: Hands-on experience managing program-level budgets, including tracking, reconciliation, and forecasting
• Cross-functional coordination: Ability to manage timelines, approvals, and deliverables across internal and external stakeholders in a matrixed environment
• Education: Bachelor's degree preferred

Preferred

• Education: Bachelors degree preferred
• Industry context: Background in sports, entertainment, or large-scale event environments preferred
• Integration experience: Experience connecting experiential programs with media, PR, and social campaigns
• Strong Candidates May Also Have: Experience building or improving standardized activation tools, templates, or playbooks used across a team or program
• Direct relationships with production vendors, event staffing firms, or experiential agencies
• Familiarity with measurement frameworks for experiential, including lead capture, engagement metrics, and brand impact tracking

Benefits

• Great Company: Protecting customers through life’s twists and turns with innovation and integrity.
• Great Careers: Personalized development programs, mentorship, and certification assistance.
• Great Culture: Inclusive and collaborative culture rooted in shared success.
• Great Rewards: Competitive pay, benefits, and flexibility to support your well-being and future.