Own the customer narratives and advocacy engine, turning first-party usage data into industry-ready insights, and orchestrating events, social, and launches to drive GTM alignment and buyer conversation.

• Customer Advocacy: Build and run our customer advocacy program — references, case studies, customer-led content, video testimonials, customer speakers for our events.
• First-Party Insights: Mine Sumble's own usage data and platform metadata to build industry insights — publish reports, social content, and conversation starters with customers and prospects.
• Customer Insights Cadence: Structured interviews, voice-of-customer synthesis, and feedback loops back into product, sales, and CS.
• Launch & Reference Management: Own the customer side of launches and announcements — line up reference customers, draft their stories, get them quoted and on stage.
• Scalable Systems: Build the systems (CAB, reference database, advocate tiering) that let this scale without scaling headcount.
• End-to-End Event Strategy: Own our event strategy end-to-end across hosted events, self-hosted physical events, and third-party sponsorships.
• Investments & Pipeline Decisions: Decide what we attend, what we sponsor, what we host, and what we skip — with a clear pipeline and brand thesis behind each call.
• Operational Excellence: Run the full operational layer — budget, vendor management, speaker coordination, run-of-show, lead capture, post-event follow-up with Sales.
• Calendar & Travel: Build a forward-looking 6-12 month calendar and travel with our customers to events.
• Social Presence: Own Sumble's social presence across all channels, with LinkedIn as the primary surface, and maintain a consistent posting cadence with an editorial calendar.
• Thought Leadership & Ghostwriting: Drive thought leader engagements by activating internal voices and engaging external leaders through guest appearances, podcasts, and joint content.
• Social as System: Treat social as a system with pillars, distribution loops, measurement, and iteration.