Marketing Lead

Nashville, TN (Unknown)

$40K/yr – $45K/yrMid LevelFull time

Posted 2 weeks ago

Job Summary

Own end-to-end multi-platform marketing campaigns across the station portfolio, driving planning, execution, and insights while leading the Sales & Marketing team and coordinating with program directors, creative teams, and clients.

  • Lead the Marketing & Sales Coordinator team from recruitment to weekly tasks.
  • Collaborate with Program Directors and Sales to develop campaigns, launches, and post-campaign analysis.

Job Description

Responsibilities

  • Lead execution of multi-platform marketing campaigns across our station portfolio.
  • Coordinate timelines, assets, approvals, and campaign launches.
  • Contribute creative concepts for station promotions, events, contests, and community initiatives.
  • Track campaign performance and development of post-campaign recaps and insights.
  • Work directly with the Program Directors on the scheduling and execution of on-air and online contesting and helps with the communication of campaign execution to the programming staff.
  • Work directly with Sales Management and/or Account Team to develop successful marketing & promotional concepts for clients.
  • Lead Sales & Marketing Coordinator team, and Interns from recruitment to weekly tasks.

Requirements

  • Degree or equivalent experience in Marketing, Communications, Business Advertising, or related field
  • Strong written and verbal communication skills
  • Proficient in digital and social media strategies
  • Internship, campus leadership, freelance, or project-based experience welcomed.
  • Strong project management and organizational skills
  • Efficient in: Microsoft, PM tools, Canva
  • Requires the ability to work regular business hours and will include other hours out of office, including nights, weekends, and some holidays.
  • Passion for media, radio, events, marketing, and local culture

Benefits

  • Medical, Dental & Vision Insurance coverage
  • 401K with company match
  • Paid Vacation, Sick & Holiday time off
  • Parental leave time off benefits, life insurance, disability insurance, wellness, and an employee referral bonus program
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Cumulus Media

Cumulus Media is an audio-first media company delivering premium content to a quarter billion people every month — wherever and whenever they want it. Cumulus Media engages listeners with high-quality local programming through 400 owned-and-operated radio stations across 84 markets; delivers nationally-syndicated sports, news, talk, and entertainment programming from iconic brands including the NFL, the NCAA, the Masters, Infinity Sports Network, AP News, the Academy of Country Music Awards, and many other world-class partners across more than 9,500 affiliated stations through Westwood One, the largest audio network in America; and inspires listeners through the Cumulus Podcast Network, its rapidly growing network of original podcasts that are smart, entertaining and thought-provoking. Cumulus Media provides advertisers with personal connections, local impact and national reach through broadcast and on-demand digital, mobile, social, and voice-activated platforms, as well as integrated digital marketing services, powerful influencers, full-service audio solutions, industry-leading research and insights, and live event experiences. For more information visit www.cumulusmedia.com.

Founded in 1997
Atlanta, Georgia, USA
3.6K employees

Salaries

Posted range

$40K/yr – $45K/yr

Taken straight from the job posting.

See all Cumulus Media salaries

Traffic Signals

Monthly Visitors
32.4K
Traffic Source Mix
Search
21.3%
Direct
36.7%
Referral
8.2%
Social
3.5%
Paid
0.5%

Headcount Trend

Current headcount: ~3.6K

Recent News

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Marketing Lead

Cumulus Media · Nashville, TN · Unknown