Responsibilities

• Lead end-to-end campaign execution and in-market optimization for CRM programs across customer journeys.
• Execute segmented, personalized campaigns across channels with precision, consistency and adherence to best practices.
• Own ongoing optimization through test-and-learn implementation, results monitoring and application of learnings to improve customer engagement.
• Monitor campaign performance, identify in-flight risks or opportunities and make adjustments that improve outcomes.
• Maintain operational rigor by following strong process discipline and proactively addressing inefficiencies.
• Coordinate with cross-functional partners to resolve issues quickly, align execution and deliver seamless campaign experiences.

Requirements

• 2 or more years of experience in marketing, CRM, lifecycle marketing, retail marketing or a related field.
• Hands-on experience executing marketing campaigns with strong attention to detail and accuracy.
• Experience using data, A/B testing and performance metrics to optimize campaigns and improve results.
• Ability to manage multiple campaigns, timelines and priorities in a fast-paced environment.
• Experience working with cross-functional partners such as creative, analytics, technology, merchandising, operations or channel teams.

Preferred

• Familiarity with CRM tools, marketing automation platforms or campaign management systems.
• Experience supporting personalization, segmentation or journey-based campaigns at scale.
• Understanding of performance metrics and experience turning data into insights that inform decisions.
• Retail, e-commerce, loyalty, promotional marketing or customer lifecycle marketing experience.
• Strong organizational and communication skills with the ability to anticipate risks and drive timely follow-through.

Benefits

• Best Buy provides different types of leaves of absence (LOA) and potential pay sources to employees based on eligibility. The length of your LOA depends on your situation, where you live, your full-time or part-time employment status, and federal and state regulations. Intermittent or reduced-schedule leave is also available for certain medical or family care leaves. Paid time off (vacation or PTO) is offered to full-time and part-time employees based on work location, employment status, salary or hourly status (exempt/non-exempt), and years of continued or bridged service.
• Certain roles, where market norms demand it, are eligible for various forms of incentive pay to drive performance and offer recognition for achieving financial and strategic results. For more information about our incentive pay plans, including eligibility, please refer to our Incentive Programs Summary.
• For more information about benefits, LOA and paid time off, please refer to our Benefits Guide.