Marketing Lead, CDD

Responsibilities

• Own CDD indication performance and lead the end-to-end healthcare professional engagement strategy.
• Shape brand plans and align tactics with strategy and critical success factors.
• Use research, analytics, field insights, and KPIs to optimize programs.
• Partner with Sales and Sales Training to deliver high-impact selling tools.
• Manage programs, budgets, agencies, vendors, accruals, and spend reporting.
• Align cross-functional stakeholders around cohesive messaging, plans, and execution.
• Lead annual Patient Impact Meeting (PIM) for key asset.

Requirements

• Bachelor’s degree.
• Minimum of 8 years of healthcare or pharmaceutical experience.

Preferred

• MBA or advanced degree with 6+ years of pharmaceutical or biotech marketing experience, preferably within CNS, rare disease, or specialty therapies.
• Strong interpersonal, organizational, communication, and Microsoft application skills .
• Experience with REMS programs, boxed-warning products, and/or healthcare professional marketing or sales.
• Strong strategic and operational marketing capabilities, including project management, prioritization, and execution.
• Demonstrated ability to independently develop strategy, translate insights into action, and drive execution.
• Strong analytical skills, business acumen, and fact-based decision-making, with the ability to anticipate future market needs.
• Solid understanding of the U.S. healthcare landscape and ability to effectively navigate complexity and ambiguity.