Responsibilities

• Define and document brand voice, visual direction, and messaging architecture in partnership with our brand design team.
• Audit the website, social profiles, and existing collateral. Build a prioritized fix list. Ship the fixes.
• Develop positioning that reflects how Deaf and Hard of Hearing people actually want to be talked to and talked about.
• Apply the same playbook to future acquired brands as they join the Piedmont Global portfolio.
• Maintain a quarterly content calendar tied to pipeline priorities, policy moments, and the community's calendar of advocacy events.
• Produce blog content, white papers, case studies, social posts, and email newsletters.
• Repurpose every major piece into derivative assets across channels: one webinar becomes a blog post, four LinkedIn posts, a newsletter feature, and a sales one-pager.
• Make content accessible by default: captioned video, ASL overlay where appropriate, and plain-language summaries.
• Build and maintain HubSpot nurture sequences tied to content downloads, webinar registrations, and high-intent page visits.
• Work with RevOps to configure engagement scoring so the sales team knows which contacts are warming up.