Responsibilities

• The intern will assist in building and managing digital campaigns that may include: Email automation workflows, LinkedIn sponsored campaigns, Trade publication subscriber list campaigns, Landing page and gated content deployment, CTA implementation within blog and website content
• Gain exposure to audience segmentation by industry, geography, and buyer persona.
• Working within our marketing automation and CRM platform, the intern will: Build automated email sequences, Support lead scoring logic, Track lifecycle stages, Ensure proper UTM tagging and campaign attribution, Maintain database integrity
• A core deliverable of this internship will be structured campaign reporting.
• They will prepare monthly performance dashboards and present findings, including optimization recommendations.
• The intern will work cross-functionally with sales to understand: Which campaigns generate qualified conversations, What industries convert at the highest rate, Common objections or drop-off points, Time from first touch to opportunity creation

Requirements

• B2B digital marketing strategy
• Industrial lead generation
• Marketing automation platforms
• CRM reporting
• ROI measurement
• Data-driven campaign optimization
• Sales and marketing alignment
• Duration: 10–12 weeks
• Hours: 15–20 hours per week