Responsibilities

• Assist in developing and implementing digital marketing campaigns for plumbing services, including social media, email marketing, and online advertising.
• Support content creation efforts such as service pages, blog posts (e.g., plumbing tips, maintenance guides), social media content, and website updates using WordPress and Adobe Creative Suite.
• Conduct research on local market trends, competitors, and customer needs to inform marketing strategies.
• Help manage marketing automation tools and analyze campaign data using Google Analytics and other platforms to track lead generation and service bookings.
• Contribute to local SEO efforts, including keyword research and optimizing service pages to improve search engine rankings.
• Support advertising initiatives by creating promotional materials and assisting with Google Ads and Facebook campaigns targeting local plumbing customers.
• Collaborate with the team on service marketing strategies, promotions, seasonal campaigns, and customer retention efforts.

Requirements

• Currently enrolled in or recent graduate of a degree program in Marketing, Business Administration, Communications, or a related field.
• Basic understanding of digital marketing concepts such as SEO, social media marketing, email marketing, and performance marketing.
• Interest in or willingness to learn about home services marketing, particularly plumbing services.
• Familiarity with Adobe Creative Suite (Photoshop, Illustrator), WordPress, HTML basics, and Google Analytics is preferred.
• Strong copywriting skills with the ability to craft engaging content for local service audiences.
• Knowledge of advertising platforms such as Facebook Ads and Google Ads is a plus.
• Excellent research skills with attention to detail and the ability to analyze data and generate insights.
• Strong communication skills and ability to collaborate in a team environment.