Responsibilities

• Develop and execute comprehensive marketing strategies to enhance brand visibility and customer engagement.
• Conduct market research and competitor analysis to identify new business opportunities.
• Manage and optimize digital marketing campaigns across SEO, SEM, Google Ads, and social media platforms.
• Oversee website content management, Shopify product listings, and performance analytics.
• Track and measure campaign performance metrics using Google Analytics and CRM platforms.
• Create marketing collateral, presentations, brochures, and case studies to support sales initiatives.
• Assist in lead generation and customer relationship management through HubSpot
• Develop and execute email marketing campaigns.
• Capture and create photo/video content for products, social media, marketing campaigns, and company branding initiatives.
• Edit videos, reels, and promotional content for digital marketing and advertising purposes.

Requirements

• Bachelor’s/Master’s degree in Marketing, Business, MBA or a related field.
• Strong understanding of digital marketing, branding, and business development strategies.
• Proficiency in CRM platforms (HubSpot) to track customer data and optimize sales pipelines.
• Proficiency in SEO, SEM, PPC advertising (Google Ads, LinkedIn Ads, Facebook Ads).
• Strong knowledge of email marketing tools (Mailchimp, klaviyo and automation workflows.
• Ability to track & measure marketing performance using Google Analytics and data-driven KPIs.
• Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word), Shopify, WordPress, Canva, and Adobe Creative Suite.
• Excellent verbal and written communication skills with the ability to present ideas effectively.
• Ability to multitask and manage multiple projects in a fast-paced, deadline-driven environment.
• Must have a valid driver’s license and reliable transportation for client visits, meetings, or networking events.

Benefits

• Hands-on experience in marketing, business development, and operations.
• Networking opportunities with industry professionals, suppliers, and B2B clients.
• Opportunity to lead real business initiatives and contribute directly to company growth.
• Mentorship from senior leadership and business executives.
• Potential for a full-time position based on performance.