Marketing Intern (Baytown, Tx)

Responsibilities

• Assists in identifying and profiling target market segments for CRCU products and services (e.g., checking/savings, loans, youth or student accounts).
• Supports execution of marketing mix activities (product, price, place, promotion) for assigned campaigns, under staff supervision.
• Helps prepare segment-specific marketing materials and messaging in coordination with department staff.
• Assists with research on environmental factors (economic, competitive, regulatory, and community/demographic trends) affecting member and organizational decisions.
• Supports basic competitive scans of other financial institutions' marketing approaches, under staff direction.
• Compiles findings into summaries for review by Marketing staff.
• Contributes to drafting components of a marketing plan (objectives, target audience, tactics, timeline) for an assigned initiative.
• Assists in tracking campaign timelines and organizing marketing plan documentation.
• Presents a summary of a marketing plan component to Marketing leadership at the close of the internship.
• Performs other marketing support duties as assigned, consistent with the intern's academic level and this description.

Requirements

• Currently enrolled in MRKG 1311: Marketing or an equivalent marketing course, or actively pursuing a degree/certificate in Marketing, Business, or a related field.
• Basic proficiency with standard office/productivity software; familiarity with social media or design tools is a plus.
• Strong written and verbal communication skills.
• Ability to maintain confidentiality of member and organizational information.
• Minimum age and work-authorization requirements per CRCU policy and applicable law.

Preferred

• familiarity with social media or design tools is a plus