Responsibilities

• 1. Assist in the development of customer personas and academic/government market segmentation to inform targeted campaigns. 2. Support competitive landscape research, identifying key players, funding trends, and partnership opportunities in the A/G market. 3. Participate in the creation of marketing content, including social media posts, blog entries, presentations, email campaigns, and event collateral. 4. Collaborate with the Market Development Manager and Sr. Strategic Marketing Manager to develop and refine training materials, playbooks, and sales enablement tools. 5. Help analyze marketing metrics, campaign performance, and customer engagement to provide recommendations for optimization. 6. Contribute to the coordination and promotion of tradeshows, conferences, and academic events. 7. Work cross-functionally with Product Marketing, Branch Marketing, and Sales teams to ensure alignment of global and regional campaigns. 8. Ensure brand consistency across all marketing deliverables by updating collateral and collaborating with Marketing Services. 9. Demonstrate inclusion through words and actions, acting with kindness, curiosity, and respect for others. 10. Embrace and apply Promega’s 6 Emotional & Social Intelligence (ESI) core principles in daily work. 11. Understand and comply with ethical, legal, and regulatory requirements applicable to our business.

Requirements

• 1. Currently pursuing a degree in Marketing, Business, Communications, Life Sciences, or a related field. 2. Strong analytical skills with the ability to interpret market trends and funding data. 3. Excellent written and verbal communication skills, particularly in scientific and marketing contexts. 4. Experience with Microsoft Office, Adobe Creative Suite, and social media management platforms. 5. Demonstrated proficiency in digital tools and technology, with the ability to adapt and leverage emerging technologies, such as artificial intelligence, to improve efficiency, automation, and collaboration.

Preferred

• PREFERRED QUALIFICATIONS: 1. Prior experience with market analysis, content creation, or campaign management. 2. Interest in the life sciences industry, with familiarity in academic/government research, biotech, or diagnostics markets.