Responsibilities

• Manage and optimize the organization’s marketing technology ecosystem, platforms, and integrations
• Partner with Marketing, IT, Compliance, and Business Systems teams to support integrations, workflows, and operational consistency
• Oversee relationships with marketing vendors, including performance management, recurring meetings, and reporting reviews
• Evaluate new vendors, technologies, and AI tools to identify scalable solutions and process improvements
• Support onboarding and integration efforts for newly acquired partner practices and De Novo offices
• Build and maintain standardized processes, documentation, and reporting across marketing systems and vendors
• Analyze vendor and platform reporting to identify trends, improve visibility, and provide actionable insights
• Identify opportunities to improve automation, system connectivity, and operational efficiency across the marketing organization