Marketing Insights Strategist at AAA Mid-Atlantic | Wilmington, DE | $65K/yr – $95K/yr

Marketing Insights Strategist

Wilmington, DE (Hybrid)

$65K/yr – $95K/yrMid Level2+ years expFull time

Posted 3 months ago

Job Summary

Own data driven marketing enablement from data modeling to campaign automation, focusing on audience segmentation, data sources, and scalable campaigns across direct mail, email, telemarketing, text, and web.

data architecture and analytics: create models and protocols to reveal trends in large datasets and inform targeting.
campaign automation and execution: automate campaigns by translating SQL into BigQuery and Adobe Campaign and build repeatable processes.

Job Description

Responsibilities

Develop opportunities to optimize marketing campaigns by partnering with key business stakeholders to design effective targeting and segmentation strategies that maximize ROI in the following channels: Direct Mail, Email, Telemarketing, Text, and Web.
Design and build processes to execute and automate campaign strategies.
Create data mining architectures/models/protocols, statistical reporting, and data analysis methodologies to identify trends in large data sets.
Perform statistical analysis/modelling to generate lists of customers for targeted direct marketing campaigns.
Automate existing marketing campaigns by converting existing SQL queries into Google Big Query and Adobe Campaign.
Identify data gaps and new data sources to improve marketing effectiveness and to maximize the intended marketing audience.
Work with SQL/Adobe Developer/Administrator to integrate and test new data sources.
Use data transfer tools to encrypt, compress, and secure data files that are shared and received with 3rd party providers.
Update and enhance business procedures.
Enhance existing campaign management business processes to support efficient campaign management and marketing.