Marketing Insights Manager at TDS Telecommunications LLC | USA | $86K/yr – $140K/yr

Marketing Insights Manager

USA (Remote)

$86K/yr – $140K/yrSenior LevelFull time

Posted 5 months ago

Job Summary

Drive market-level analytics and reporting for TDS markets (Wireline, Cable, OOT) to surface real-time performance and actionable insights.

Must-have: 5+ years across two+ disciplines and strong BI/data visualization skills.
Standout: Cross-functional collaboration with Marketing, Product Management, Sales, and Operations.
Experience with real-time dashboards and market-level KPI tracking.

Job Description

Responsibilities

Develop and maintain market-level reporting for each market in which TDS operates (Wireline, Cable, OOT) and update as the market evolves. This reporting should be real-time for YTD and MTD and include both the Consumer and Commercial segments.
Develop and maintain reporting for the effectiveness of marketing/media spend across various tactics and channels.
Create and maintain models, presentations, and dashboards using marketing performance data for various marketing efforts and campaigns with ad-hoc projects and analysis completed as needed.
Ongoing monitoring of marketing KPIs and performance measurement frameworks.
Financial Operational results as compared to targets
Subscribers, Net Additions, Gross Additions, Churn, Penetration
Competitive offers
Additional elements that make each market unique
TDS product capabilities (Fiber, Coax, DSL), demographics, market sentiment towards TDS (surveys, socials), DMA coverage, time that TDS has been in-market.
Reports need to be in a condition to be viewed at any time and fully comprehensive to understand the market’s current level of success.

Requirements

Bachelor’s degree OR 4+ years professional work experience.
5+ years’ experience within 2 or more of the following disciplines: sales, product management, marketing, finance, network operations, or business management.
2+ years’ experience utilizing business intelligence and data visualization software.

Preferred

Excellent collaboration skills. Maintains two-way dialog with others on work and results and ability to work with associates and outside vendors at all levels.
Continued proactive engagement with regard to understanding customer needs, technology, vendor options, competitive offerings and internal capabilities. Driven to solve problems and earn business.
Training in marketing with product management/development and/or sales skills.
Strong computer skills (Microsoft Access, Excel, Word and PowerPoint as well as provisioning, and reporting systems). Excellent oral and written communications skills, including presentation skills to Executive management.
Clear focus on prioritizing work for maximum efficiency. Know the competition. Is aware of how strategies and tactics work in the marketplace.
Telecommunication or cable experience preferred.

Benefits

We believe in taking care of our team, which is why we offer comprehensive benefits to support your health, financial well-being, and overall happiness. Join us and experience a work environment where your well-being is a top priority!
Associates scheduled to work 20 or more hours per week have access to:
Medical Coverage
Dental Coverage
Vision Coverage
Life Insurance
401(k) Plan
Generous Vacation & Paid Sick Leave
Seven Paid National Holidays & One Floating Holiday
Paid Parental Leave (6 weeks after 12 months of employment)
Adoption & Surrogacy Assistance
Employee Assistance & Wellness Programs

TDS Telecommunications LLC

3.5 Glassdoor

TDS Telecommunications LLC (TDS Telecom/TDS®) delivers high-speed internet, TV entertainment, and phone services to a mix of small to mid-sized urban, suburban and rural communities throughout the U.S. With 1.1 million connections, TDS’ mission is to create a better world through its communications services. Powered by fiber-optics and new industry-leading technologies, TDS delivers up to 8 Gigabit internet speeds and offers internet-protocol based TV entertainment solutions along with traditional phone services. TDS also offers businesses VoIP advanced communications solutions, dedicated internet service, and data networking services. Visit tdstelecom.com.

Founded in 1969

Madison, Wisconsin, USA

2.6K employees (130 in marketing)

www.tdstelecom.com

54% recommend to a friend

68% CEO approval