Own the research function with end-to-end ownership: define objectives, run studies via internal or vendor resources, and translate findings into compelling brand and market strategies, while building and democratizing an AI-enabled toolset to scale insights across the org.

• Lead research planning and design to deliver actionable consumer and market insights for emerging markets.
• Build and deploy AI-enabled research tools, synthetic data, and digital twins to broaden capacity and democratize access.
• Translate findings into strategic briefs and recommendations that shape brand strategy and cross-team decisions.