Responsibilities

• Actively develop, manage, and grow referral relationships with physicians, hospitals, skilled nursing facilities, case managers, social workers, and community partners.
• Serve as the face of Lorian Hospice within the community, representing the organization with professionalism, integrity, and clinical confidence as a Community Liaison / Hospice Care Specialist.
• Execute strategic sales and marketing plans to meet and exceed referral and census growth goals.
• Plan, track, and execute all sales, marketing, and referral activities within the company-provided CRM, ensuring accurate documentation, pipeline management, and territory planning.
• Conduct routine face-to-face visits, in-services, and educational presentations to referral sources to increase awareness and utilization of hospice services.
• Maintain a strong pipeline of prospects and pending referrals, ensuring timely follow-up and clear communication of referral outcomes.
• Collaborate closely with the interdisciplinary clinical team to ensure smooth transitions of care and high satisfaction among patients, families, and referral partners.
• Provide patient and family advocacy by guiding them through hospice eligibility, benefits, and enrollment.
• Accurately document referral activity, account plans, and outcomes in accordance with Lorian policies and regulatory requirements.
• Participate in team meetings, training sessions, and ongoing professional development.

Requirements

• Minimum of one (1) year of recent (within the last three (3) years) experience in a Home Health or Hospice Setting
• One (1) to two (2) years of hospice or palliative care marketing experience strongly preferred.
• Demonstrated ability to build, grow, and sustain high-performing referral relationships.
• Proven track record of meeting or exceeding sales and referral targets.
• Strong communication, presentation, and interpersonal skills.
• Ability to work independently, prioritize effectively, and manage a dynamic territory.
• Valid driver’s license and proof of acceptable automobile insurance.

Preferred

• One (1) to two (2) years of hospice or palliative care marketing experience strongly preferred.

Benefits

• Competitive salary and comprehensive benefits package (medical, dental, vision, life, AD&D, disability, EAP, 401(K) with 4% match
• Paid time off and paid holidays
• Mileage reimbursement or company vehicle (role dependent), plus fuel card
• Employee referral program and opportunities for growth and advancement