Responsibilities

• Analyze marketing campaign performance across email, SMS, paid advertising, social media, SEO, and other digital channels.
• Monitor key performance indicators (KPIs) including: o Customer acquisition cost (CAC) Return on ad spend (ROAS) oCustomer lifetime value (LTV) Conversion rates oMembership enrollments Membership retention oAverage ticket value
• Promotional performance
• Develop and maintain dashboards and recurring reports for executive leadership.
• Evaluate customer purchasing behaviors and identify trends that increase revenue and retention.
• Analyze salon performance by market, district, and individual location to identify growth opportunities.
• Partner with the marketing team to measure the effectiveness of promotions, pricing strategies, and seasonal campaigns.
• Conduct A/B testing and analyze results to optimize marketing campaigns.
• Identify opportunities for customer segmentation and personalized marketing efforts.
• Track website traffic, digital engagement, and customer conversion funnels.

Requirements

• Bachelor's degree in Marketing, Business Analytics, Statistics, Economics, Data Analytics, or related field preferred.
• 2+ years of experience in marketing analytics, business intelligence, or data analysis.
• Experience analyzing consumer behavior and marketing performance.
• Advanced Microsoft Excel skills required.
• Experience with Power BI, Tableau, Looker Studio, or similar visualization tools preferred.
• Experience with Google Analytics (GA4) REQUIRED.
• Familiarity with CRM and customer loyalty platforms is a plus.
• Knowledge of SQL is preferred.
• Strong analytical, mathematical, and problemsolving skills.
• Excellent written and verbal communication skills.
• Ability to manage multiple projects and meet deadlines.
• Strong analytical thinking and attention to detail.
• Ability to identify trends and make datadriven recommendations.
• Comfortable working with large datasets.
• Excellent organizational and project management skills.
• Strong presentation and storytelling abilities using data.
• Ability to collaborate across departments.
• Selfmotivated with the ability to work independently.

Preferred

• Familiarity with CRM and customer loyalty platforms is a plus
• Knowledge of SQL is preferred
• Experience with Google Analytics (GA4) REQUIRED is a must have but kept as requirement, not in nice_to_have to avoid misplacement

Benefits

• Competitive salary based on experience
• Medical, Dental, and Vision insurance
• Companypaid Life Insurance
• Voluntary Supplemental Insurance options
• 401(k) retirement plan with 5% company match
• PTO
• Paid Holidays
• Employee discounts on Zoom Tan products and services
• Career growth within a growing, multilocation organization
• Collaborative and teamoriented work environment