Responsibilities

• Manage inbound leads from website forms, social DMs, email, bookings, and in-person events
• Enter and maintain accurate data in Zoho CRM
• Track follow-ups and pipeline movement
• Proactively follow up until resolution
• Flag high-priority opportunities
• Provide weekly reporting on lead status and conversion
• Track and manage annual partner deliverables
• Coordinate execution across social, email, and website platforms
• Ensure deadlines are met
• Maintain a clean, organized deliverable tracker
• Identify renewal and upsell opportunities
• Build and send the weekly Midland AF newsletter
• Source events and partner highlights
• Maintain brand tone and consistency
• Monitor open rates and engagement
• Support subscriber growth initiatives
• Maintain a robust and accurate event calendar
• Proactively source local events
• Optimize event listings for clarity and SEO
• Remove outdated content

Requirements

• Strong written and verbal communication skills
• Highly organized and detail-oriented
• Self-starter who identifies gaps and takes initiative
• Comfortable owning follow-up and pipeline tracking
• Experience in CRM systems (Zoho preferred)
• Experience in email marketing and content coordination
• Familiarity with digital marketing tools and analytics
• Ability to manage multiple projects in a hybrid environment
• Strong interest in Midland’s business and cultural community
• Bachelor’s degree in Marketing, Communications, Journalism, or related field
• 1–3 years of experience in marketing coordination, operations, or growth roles

Preferred

• Bachelor’s degree in Marketing, Communications, Journalism, or related field
• 1–3 years of experience in marketing coordination, operations, or growth roles