Responsibilities

• STRATEGY - Be a thought partner with the Chief Philanthropy and Communications Officer and Director of Communications in executing high-level marketing and communications strategy for GRID
• STRATEGY - Monitor and manage the GRID brand and reputation
• STRATEGY - Generate strategic goals for external audiences, to elevate and position the GRID brand
• STRATEGY - Co-develop marketing and communications strategies with regional offices and departments to support both community outreach and program development goals
• MARKETING & ANALYTICS - Enhance the marketing strategy, with the Director of Communications, to support outreach and client acquisition across the organization to build community trust and awareness
• MARKETING & ANALYTICS - Experience in digital paid ads, email marketing strategies, and new and emerging marketing trends
• MARKETING & ANALYTICS - Work across all GRID programs, departments, and affiliates to execute marketing tactics
• MARKETING & ANALYTICS - Lead the team in data analysis across platforms to measure effectiveness and optimize marketing strategies and tactics; support regional offices, programs, and departments with metrics and analytics needs
• MARKETING & ANALYTICS - Oversee and manage the website, including content management, migration, and updating
• MARKETING & ANALYTICS - Oversee search engine marketing to grow GRID’s audiences and generate leads and conversions
• BRANDING - Design projects as appropriate for team balance/workload
• BRANDING - Art Direction & Design
• BRANDING - Guide Communications Team and vendors on developing new visual design concepts – and iterating existing design concepts – to represent, promote, and support GRID Alternatives and its sub-brands
• BRANDING - Enhance visual brand identity and aesthetic digitally and in print, with the Director of Communications, with thoughtful and innovative design to elevate GRID’s brand
• BRANDING - Oversee the hire of illustrators, photographers, and videographers to support creative concepts and project manage coinciding workflows
• BRANDING - Review and approve designs, photography, illustrations, infographics, and videos

Requirements

• Bachelor’s degree in marketing, communications or related field, or equivalent work experience
• Demonstrated skill in graphic design and content production, including print and digital collateral, video, photography and written materials such as blogs and newsletters
• Experience with Adobe Creative Cloud applications including InDesign, Illustrator, Photoshop, Lightroom, and Premiere
• Minimum 5 years marketing and communications work related to product marketing
• Minimum 3 years experience in digital and print communications management, ideally nonprofit and/or renewable energy/environment
• Experience with creating systems and processes and standard operating procedures
• Deep understanding of or ability to quickly gain understanding of renewable energy, environmental justice and related issues
• Experience working with web platforms including Drupal and Wordpress
• Demonstrated project management and leadership experience
• Ability to work in a fast-paced environment
• Demonstrated skill in content production, including print and digital collateral, video, photography and written materials such as blogs and newsletters

Preferred

• Experience tracking analytics for various marketing and communications channels, such as websites, social media, newsletters, etc.
• Familiarity with email marketing platforms, mailing list segmentation and management. Knowledge of Campaign Monitor and Eventbrite is a plus.
• Successful track record of creating marketing and communications campaigns

Benefits

• Medical, Dental, Vision/Eye Care insurance, 5 weeks paid time off (PTO),13 paid holidays, Commuter Checks, 403b Retirement Plan, Employee Assistance Program (EAP), Flexible Spending Account (FSA), Health Savings Account (HSA), STD, LTD, and AD&D insurance