Marketing Graphic Designer

Pennsylvania, USA (On-site)

Salary Not AvailableFull time

Posted 4 months ago

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Job Description

Primitives By Kathy is a leading wholesaler of home décor and gift products, known for creative design, trend-forward product innovation, and strong retailer relationships.

The Marketing Graphic Designer is an integral part of the Marketing department, responsible for developing compelling visual materials that support brand awareness, product launches, sales initiatives, digital campaigns, and customer engagement.

We are seeking a talented and creative Marketing Graphic Designer to join our team. In this role, you will focus on branding, print design, and creating promotional graphics. Additionally, you will assist with social media and digital content creation to help elevate our brand's visual identity across various platforms. The ideal candidate is detail-oriented, innovative, and has a strong understanding of design principles, marketing strategies, and the ability to work in a collaborative team environment.

Key Responsibilities:

  1. Brand & Visual Identity
    1. Maintain brand guidelines across all marketing materials
    2. Ensure visual consistency across campaigns, platforms, and customer touchpoints
    3. Translate marketing strategies into cohesive visual storytelling
    4. Collaborate on the development of logos, color schemes, typography, and other brand assets
  2. Print Design
    1. Design catalogs, flyers, signage, packaging elements, showroom assets, and promotional materials
    2. Ensure designs are print-ready, meet specifications, and are delivered on time for production
  3. Social Media & Digital Marketing Support
    1. Design graphics for social media campaigns, ads, and organic content
    2. Create appealing visual content optimized for social platforms that supports audience growth and brand engagement
    3. Assist in creating assets for email campaigns, websites, blogs, and digital advertisements
  4. Video & Motion
    1. Create motion graphics, animated text, and visual effects for digital campaigns
    2. Optimize video content for different social media and e-commerce platforms
  5. Team Collaboration & Communication
    1. Collaborate with marketing, content, and product teams
    2. Participate in brainstorming and creative development for marketing initiatives
    3. Manage multiple projects while meeting deadlines and maintaining high design standards

Qualifications:

  • Associate or Bachelor’s degree in Graphic Design, Visual Communications, Marketing Design, or related field
  • 3+ years of experience in marketing or brand design
  • Strong portfolio demonstrating digital, social media, video, and print design
  • Demonstrated graphic design experience and a strong portfolio may be considered in place of some educational requirements
  • Experience in the Gift & Home industry is a plus

Technical Skills:

  • Adobe Creative Suite (Photoshop, Illustrator, InDesign, Adobe Express, Premiere Pro)
  • Video editing and motion graphics experience
  • Understanding of social media formats, digital advertising, and content optimization
  • Experience designing for both print production and digital platforms
  • Experience with project management and collaboration tools is preferred
  • Familiarity with brand guidelines and marketing campaign design

Preferred Skills:

  • Some photography or photo editing experience
  • Experience with short-form social video (Reels, TikTok, YouTube Shorts)
  • Knowledge of basic UX/UI or web design principles
  • Experience in ecommerce or consumer product marketing

Key Traits:

  • Strong visual storytelling ability
  • Detail-oriented with strong typography and layout skills
  • Ability to manage multiple projects and deadlines
  • Collaborative mindset with marketing teams
  • Ability to receive feedback and incorporate revisions in a timely and professional manner

Why Work for Primitives by Kathy

Primitives by Kathy is a leader in the gift and home décor industry, known for creative products and a collaborative culture. Here, you’ll have the opportunity to influence strategy, build meaningful customer relationships, and lead a talented sales team in a company that values innovation, teamwork, and growth.

Primitives By Kathy Inc logo

Primitives By Kathy Inc

Primitives by Kathy is a fast-growing wholesale company providing home décor and gifts to retail stores nationwide. We pride ourselves on creativity, innovation and relationships with international sources to deliver products to our worldwide customers. We value creativity in all forms and empower our team to become experts in their craft to continue to deliver on promises to our customers.Between our 800+ page catalog, three permanent showrooms in Atlanta, Las Vegas and Dallas and original product development – we are the wholesaler of choice for retailers large and small. We are growing quickly, having been named to Central Penn Business Journal’s “Fastest Growing Companies List” 11 years in a row and are eager to expand our team with motivated individuals with a career history of proven success and an passion for learning and growth.

Founded in 1997
Lancaster, Pennsylvania, USA
78 employees (13 in marketing)