Responsibilities

• Maintain look, feel and design direction of integrated marketing communications and materials consistent with the Aquarium’s brand, messaging and mission
• Collaborate with the Communications Coordinator to ensure website graphics are updated as necessary
• Design, develop and produce marketing visual materials including, but not limited to brochures, outdoor, event collateral, facility guides, sales kits, advertising, video, digital and on-line graphics: develop new identities for large and special events as needed
• Coordinate with outside vendors (such as billboard, television, etc.) on scheduling, installation, and implementation of brand campaigns
• Collect, format and organize all marketing assets including, but not limited to images and videos
• Meet and collaborate with all departments to generate creative initiatives to increase brand and event awareness; create a cohesive look to Aquarium messaging across all departments to ensure what the audience sees outside of our campus accurately reflects what they will experience on campus
• Attend marketing and department meetings as needed
• Coordinate, fulfill and distribute on-site and off-site marketing promotions and signage
• Adhere to efficient production schedules
• Create concepts for consumer advertising and brand campaign; continually evaluate design and production trends; update and incorporate as needed