Marketing Generalist

Waco, TX (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 4 months ago

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Job Summary

Assist in planning and executing marketing campaigns and content for Extraco Banks, coordinating design, social media, events, and reporting to keep marketing efforts on track.

  • Own planning and execution of marketing campaigns and events for Extraco Banks.
  • Must-have: 3+ years in marketing/design with Adobe Creative Cloud proficiency.
  • Standout: Cross-channel scope including social, content, events, and analytics.

Job Description

Responsibilities

  • Assist with planning and executing marketing campaigns.
  • Help create, edit, and proofread marketing materials.
  • Maintain the content calendar and support graphic design projects.
  • Manage organic social media channels, including posting, engagement, and analytics.
  • Oversee branch Facebook pages and support content needs for Banking, Insurance, and Mortgage.
  • Collaborate with the Marketing Technology Specialist on email campaigns, event communications, and cross-promotional initiatives.
  • Support basic use of Drupal 9, HubSpot, and other marketing tools.
  • Assist with planning, logistics, and execution of events, webinars, and promotions.
  • Monitor customer feedback and help identify trends.
  • Prepare and deliver monthly performance and insights reports.
  • Coordinate with the Customer Intelligence team to support data accuracy and transparency.
  • Provide graphic design support using Adobe Creative Cloud (InDesign, Photoshop, Illustrator, Premiere).
  • Assist with photography/videography as needed.
  • Perform other duties as assigned.

Requirements

  • Bachelor’s degree in Marketing, Graphic Design, Communications, or related field
  • 3+ years of professional experience in marketing, design, or communications
  • Strong proficiency with Adobe Creative Cloud (InDesign, Photoshop, Illustrator; Premiere preferred)
  • Experience managing social media content and analyzing performance
  • Excellent writing, editing, and communication skills
  • Strong organization, attention to detail, and ability to manage multiple projects
  • Ability to collaborate effectively while managing independent tasks
  • Foundational understanding of digital marketing and social media platforms

Preferred

  • Videography or photography experience
  • Familiarity with Drupal 9 CMS and HubSpot Marketing Automation
Extraco Banks logo

Extraco Banks

Founded as a cotton warehousing company, Extraco is the largest and most comprehensive independent financial institution headquartered in central Texas with over $2.3 billion in assets, $165 million in capital and reserves, and over 140,000 customers. Extraco's 15 financial centers are located in Bryan, Georgetown, Killeen, Harker Heights, Copperas Cove, Waco, Temple, Belton, Gatesville, and Hamilton.

Founded in 1902
Waco, Texas, USA
382 employees

Traffic Signals

Monthly Visitors
118.3K
Traffic Source Mix
Search
22.2%
Direct
73%
Referral
4.6%
Social
0.1%
Paid
0.1%

Headcount Trend

Current headcount: ~384