Marketing Generalist

Waco, TX (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 4 months ago

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Job Summary

Coordinate marketing activities across campaigns, content, social, events, and analytics for Extraco Banks’ marketing team.

  • Assist with planning and executing campaigns, content calendar, and graphics support.
  • Must-have: 3+ years in marketing/communications with Adobe Creative Cloud proficiency.
  • Standout: Event coordination, reporting, and familiarity with Drupal 9 or HubSpot.

Job Description

Responsibilities

  • Campaign & Content Support: Assist with planning and executing marketing campaigns.
  • Help create, edit, and proofread marketing materials.
  • Maintain the content calendar and support graphic design projects.
  • Social Media Management: Manage organic social media channels, including posting, engagement, and analytics.
  • Oversee branch Facebook pages and support content needs for Banking, Insurance, and Mortgage.
  • Email & Digital Marketing: Collaborate with the Marketing Technology Specialist on email campaigns, event communications, and cross-promotional initiatives.
  • Support basic use of Drupal 9, HubSpot, and other marketing tools.
  • Event Coordination: Assist with planning, logistics, and execution of events, webinars, and promotions.
  • Customer Experience & Reporting: Monitor customer feedback and help identify trends.
  • Prepare and deliver monthly performance and insights reports.

Requirements

  • Bachelor’s degree in Marketing, Graphic Design, Communications, or related field
  • 3+ years of professional experience in marketing, design, or communications
  • Strong proficiency with Adobe Creative Cloud (InDesign, Photoshop, Illustrator; Premiere preferred)
  • Experience managing social media content and analyzing performance
  • Excellent writing, editing, and communication skills
  • Strong organization, attention to detail, and ability to manage multiple projects
  • Ability to collaborate effectively while managing independent tasks
  • Foundational understanding of digital marketing and social media platforms
  • Must open and maintain a checking or savings account with Extraco Banks as a condition of employment

Preferred

  • Videography or photography experience
  • Familiarity with Drupal 9 CMS and HubSpot Marketing Automation
Extraco Banks logo

Extraco Banks

Founded as a cotton warehousing company, Extraco is the largest and most comprehensive independent financial institution headquartered in central Texas with over $2.3 billion in assets, $165 million in capital and reserves, and over 140,000 customers. Extraco's 15 financial centers are located in Bryan, Georgetown, Killeen, Harker Heights, Copperas Cove, Waco, Temple, Belton, Gatesville, and Hamilton.

Founded in 1902
Waco, Texas, USA
382 employees