Marketing Generalist 3

Minneapolis, MN (Hybrid)

$82K/yr – $96K/yrMid Level4+ years expFull time

Posted 3 days ago

Job Summary

Own the creative development and project components for marketing initiatives of the card products, manage materials from concept to delivery, and coordinate with internal teams, SMEs, and external vendors to meet goals across multiple divisions.

  • Develop and deliver marketing assets and sales materials
  • Collaborate with internal and external partners to ensure on-time, compliant execution

Job Description

Responsibilities

  • Deliver both customer facing marketing materials and internal banker facing resources for business credit card products and services, specifically designed for an audience of small to mid-size businesses
  • Support credit and debit card marketing within the U.S. Bank branch network
  • Recommend and implement marketing and strategic sales support to achieve the business goals for an assigned product for one or more divisions, product lines, or market segments
  • Work with management to develop and recommend strategies and goals for the marketing of assigned products, including market direction, and cost planning
  • Manage the design and delivery of sales and marketing plans and presentations
  • Work with and provide marketing support to areas responsible for selling the assigned product(s)
  • Ensure appropriate staff is familiar with the credit and debit products and their applications
  • Assist in the development of promotional strategies to help meet marketing goals, including development of marketing, sales collateral, communications, and advertising
  • Develop marketing and sales materials that support the customer information needs at various stages in the sales process, reinforcing U.S. Bank as the partner of choice
  • Own the creative development and project components with internal teams or external vendors associated with the key product and process initiatives

Requirements

  • Bachelor’s degree or equivalent work experience
  • 4-6 years of related experience in marketing with proven ability to deliver results
  • Preferred Skills/Experience: Financial institution or credit card marketing experience

Preferred

  • Financial institution or credit card marketing experience
  • High degree of initiative and results orientation with a strong attention to detail
  • Proactive self-starter, who sets priorities, takes on new projects and drives deliverables
  • Demonstrated ability to present ideas via excellent clear written and verbal communication skills
  • Experience managing external vendors and establishing strong partnerships with internal teams
  • Strong proficiency in Microsoft Office Suite especially PowerPoint
  • Proven expert at both development and tactical implementation of marketing materials
  • Ability to work in fast-paced dynamic environment
  • Demonstrated ability to work on multiple projects simultaneously and accurately in order to meet varying deadlines
  • Comfortable working through shifts in program direction while still adhering to initial timelines

Benefits

  • Healthcare (medical, dental, vision)
  • Basic term and optional term life insurance
  • Short-term and long-term disability
  • Pregnancy disability and parental leave
  • 401(k) and employer-funded retirement plan
  • Paid vacation (from two to five weeks depending on salary grade and tenure)
  • Up to 11 paid holiday opportunities
  • Adoption assistance
  • Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law
  • Review our full benefits available by employment status here .
U.S. Bank logo

U.S. Bank

3.5 Glassdoor

At U.S. Bank, we help millions of clients achieve their goals with a balance of best-in-class technology and human expertise tailored to individual needs. As the fifth-largest commercial bank in the United States, we’ve built a reputation for strength and stability across a diversified mix of businesses, including commercial and institutional banking, business banking, payments, wealth management and consumer banking. We’ve been named one of the World’s Most Ethical Companies® by the Ethisphere Institute and the most admired superregional bank by Fortune. In addition to thousands of branches serving consumers, U.S. Bank offers a complete suite of products, services and strategic partnerships for business. Within our Wealth, Corporate, Commercial and Institutional Banking division, we serve more than half a million clients across the country and around the world, ranging from wealthy individuals and families to the largest corporations, including 90% of Fortune 1000 companies.We’re also consistently recognized as a great place to work. We’re shaping our company culture with intention, focused on creating a workplace where it’s safe to speak up, share ideas and try new things. We’re proud to be recognized as a “Best for Vets” employer by the Military Times and included on Fair360’s (formerly DiversityInc.) list of Top 50 Companies for Diversity. U.S. Bank, NA. Member FDIC. Equal Housing Lender.

Founded in 1968
Minneapolis, Minnesota, USA
81K employees (1,757 in marketing)
59% recommend to a friend
65% CEO approval

Salaries

Posted range

$82K/yr – $96K/yr

Taken straight from the job posting.

See all U.S. Bank salaries

Funding

Total Funding
$991M
Last Raise
$55M
Post IPO Debt, 2 years ago

Funding History

  • Sep 2023
    Post IPO Debt • $55M
  • Aug 2023
    Post IPO Debt • $936M

Traffic Signals

Monthly Visitors
27.4M
Monthly Google Ads Budget
$2.7M
Traffic Source Mix
Search
20.5%
Direct
74.2%
Referral
4%
Social
0.3%
Paid
1%

Headcount Trend

Current headcount: ~80.8K

Recent News

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Marketing Generalist 3

U.S. Bank · Minneapolis, MN · Hybrid