Marketing and Fan Experience Specialist - Athletics

San Luis Obispo, CA (On-site)

$62K/yr – $91K/yrMid Level3+ years expFull time

Posted 4 weeks ago

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Job Summary

Own marketing and fan experience for Cal Poly Athletics, plus sponsorship fulfillment, kids and community programs, and student engagement across events.

  • Marketing & Fan Engagement: Drive promotions and brand for all sports and events.
  • Partnerships & Sponsorships: Coordinate sponsorships with Mustangs Sports Properties to support revenue goals.
  • Student & Community Engagement: Oversee kids clubs, campus spirit groups, band collaborations, student participation, and internship program.

Job Description

Responsibilities

  • Marketing & Fan Engagement: Own marketing, promotions and fan experience for all sports, driving brand and attendance.
  • Partnerships & Sponsorships: Coordinate fulfillment of business sponsorships with Mustangs Sports Properties and support revenue goals.
  • Student & Community Engagement: Oversee the Mustang Kids Club and community outreach; coordinate Stampede Club, spirit groups, band performances, campus student participation, and internship program.

Requirements

  • Equivalent to graduation from a four-year college or university and three years of progressively responsible experience in marketing and public relations, or a related field.
  • A graduate degree in a related field may be substituted for one year of the required experience.
  • Possession of a valid driver’s license or ability to obtain by date of hire.
  • Working knowledge of and ability to apply standard theories, practices, principles and techniques related to communications in the public affairs, media, marketing, and sports information areas.
  • Knowledge of sales and marketing strategies typically used within intercollegiate athletics.
  • Ability to coordinate media activities in conjunction with athletic events.
  • Working knowledge of copyright and other applicable laws pertaining to publications and the media.
  • Working knowledge of marketing and research techniques and methods. Ability to apply market research to identify communication needs and target audiences.
  • Thorough knowledge of and ability to use effectively media outlets including planning media coverage and media publicity campaigns for the university and events.

Preferred

Benefits

  • Cal Poly offers a best-in-class benefits program, including health, dental and vision insurance, retirement participation in the Public Employees' Retirement System, and educational benefits for eligible employees.