Marketing Executive at Savyu | New York, USA

Savyu

Marketing Executive

New York, USA (On-site)

Salary Not AvailableMid Level1+ years expFull time

Posted 4 months ago

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Job Summary

Drive social media for Savyu in Vietnam, owning content strategy, campaigns, and performance insights.

Plan, create, and manage engaging content across platforms to grow brand awareness and engagement.
Must-have: Proven track record of growing and managing social media accounts, with 50,000+ followers preferred.
Standout: Strong network with KOLs/influencers in the Vietnam F&B space to amplify reach.

Job Description

Responsibilities

Plan, create, and manage engaging content across all social media platforms (Facebook, Instagram, TikTok, LinkedIn, YouTube) to grow brand awareness and audience engagement.
Develop and execute social media campaigns aligned with overall marketing strategy and business objectives (merchant acquisition, consumer adoption, brand positioning).
Monitor, analyze, and report on social media performance metrics (reach, engagement, follower growth, conversion) using analytics tools; propose data-driven improvements.
Identify trending topics, viral formats, and platform algorithm changes to keep Savyu's content fresh, relevant, and high-performing.
Collaborate with the product, sales, and design teams to produce high-quality visuals, short-form videos, and copywriting that resonate with F&B merchants and end consumers.
Manage community interactions: respond to comments, messages, and reviews in a timely, on-brand manner.
Build and maintain relationships with KOLs, food bloggers, and micro-influencers to amplify reach and credibility in the Vietnam F&B space.
Support broader marketing initiatives including PR, events, partnerships, email marketing, and offline activations as needed.
Stay up to date with digital marketing trends, competitor activities, and the Vietnam F&B landscape to inform strategy.

Savyu

BUILD TOGETHER THE RETAIL TECHNOLOGY OF THE FUTURE, MADE IN VIETNAMSavyu is a super Rewards App Platform headquartered in Hong Kong under Savyu Holdings Limited, which was founded in 2018 by top industry-ranked professionals (Alibaba, Smartone, Merrill Lynch, HSBC...).Savyu is an ALL-IN-ONE Sales, Marketing and Loyalty solution for offline retailers with a common reward system (Savyu Dollars), utilizing state-of-the-art data technology. Hence, the platform empowers brick-and-mortar retailers to digitize and grow their businesses with a customer-first & loyalty mindset.Savyu commits to building a strong established presence in Vietnam, starting from Ho Chi Minh before expanding to the rest of the country and further in Asia. With its good corporate governance and fast learning culture, Savyu shall offer candidates most sought-after experiences and opportunities to grow together in this unique disruptive environment.

Founded in 2018

Ho Chi Minh City, Ho Chi Minh City, VNM

33 employees (4 in marketing)

www.savyu.com