Responsibilities

• Execute the annual marketing plan in partnership with local distributors, retailers, and Hermès Stores teams to ensure excellence in brand visibility and commercial performance.
• Monitor, analyze, and report on the effectiveness of launches, activations, and animations through comprehensive 360° performance reports across key markets and operators.
• Develop and implement measurable initiatives to increase brand awareness, client engagement, and business performance in strategic markets.
• Ensure the consistent implementation of the Visual Merchandising strategy across the region.
• Build annual forecasts for novelties and product launches in collaboration with the Marketing Director, Commercial, and Operations teams.
• Analyze market trends, competitor activities, and consumer insights to identify growth opportunities and support strategic decision-making.
• Define and manage the annual pricing strategy across the region.
• Visual Merchandising: Ensure the consistent implementation and execution of the regional Visual Merchandising strategy across all points of sale, in alignment with global brand guidelines.
• Provide distributors, retailers, and Hermès Stores teams with all necessary merchandising guidelines, tools, and assets to maintain best-in-class brand presentation.
• Oversee the flawless execution of in-store visual merchandising elements, including visuals, collateral, animations, and planograms.

Requirements

• Bachelor’s in Business or marketing
• Minimum 3-5 years’ experience working in a marketing role in luxury, Perfumes and Cosmetics Industry
• Demonstrable understanding of the retail landscape in the Americas and ability to deliver core marketing services
• Highly analytical, proactive, and detail-oriented profile with strong multitasking and project management abilities
• Collaborative team player with strong problem-solving skills
• Strong understanding of the luxury industry, client experience standards, and high-net-worth consumer expectations
• Strong organizational skills, with experience delivering work within deadlines and agreed budgets
• Exceptional communication and interpersonal skills, able to develop strong working relationships with the local team, our clients and our remote based colleagues
• Strong understanding of social media, digital marketing, and evolving luxury consumer engagement trends
• Fluent English and Spanish required; French is a plus

Preferred

• MBA is a plus
• French is a plus