Marketing | Executive Director of Marketing at Fontainebleau Miami Beach | Miami Beach, FL

Fontainebleau Miami Beach

Marketing | Executive Director of Marketing

Miami Beach, FL (On-site)

Salary Not AvailableSenior Level8+ years expFull time

Posted 4 months ago

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Job Summary

Lead marketing for a luxury resort, aligning multi-channel campaigns with revenue goals and a senior team, including partnerships and entertainment initiatives.

Must-have: 8–12 years in marketing with 4–6 years in a senior role; luxury hospitality experience
Standout: Proven leadership of large, cross-functional marketing teams and multi-channel campaigns
Standout: Experience guiding brand partnerships and resort programming for high-impact visibility

Job Description

Responsibilities

Partner with the Vice President of Sales & Marketing to implement comprehensive marketing strategies that support revenue generation across hotel rooms, events, entertainment, food & beverage, retail, and resort experiences.
Translate strategic marketing initiatives into actionable campaigns and operational plans.
Oversee the execution of integrated marketing campaigns across digital, social, email, and traditional marketing channels.
Ensure all marketing initiatives uphold the Fontainebleau brand identity, voice, and positioning.
Maintain brand consistency across advertising, digital platforms, property communications, and promotional materials.
Support brand partnerships, sponsorships, and strategic collaborations that enhance brand visibility.
Lead and manage the marketing team, including digital marketing, brand marketing, content development, and campaign management.
Oversee marketing calendars, project timelines, and cross-department coordination.
Foster a collaborative, high-performance marketing culture that supports innovation and operational excellence.
Oversee the development and execution of marketing campaigns for key resort initiatives including events, seasonal promotions, entertainment programming, and property experiences.

Requirements

Minimum 8-12 years of progressive marketing experience, with at least 4-6 years in a senior leadership role
Bachelor’s degree in Marketing, Business Administration, Hospitality Management, or a related field preferred
Experience within luxury hospitality, lifestyle brands, entertainment, or resort environments strongly preferred
Strong leadership and team development capabilities
Expertise in brand marketing, digital marketing, and integrated campaign strategy
Strong project management and organizational skills
Ability to translate strategic vision into operational marketing initiatives
Exceptional communication, collaboration, and presentation skills
Strong analytical mindset with experience measuring marketing performance and ROI

Preferred

Bachelor’s degree in Marketing, Business Administration, Hospitality Management, or a related field preferred
Experience within luxury hospitality, lifestyle brands, entertainment, or resort environments strongly preferred
Strong leadership and team development capabilities
Expertise in brand marketing, digital marketing, and integrated campaign strategy
Strong project management and organizational skills
Ability to translate strategic vision into operational marketing initiatives
Exceptional communication, collaboration, and presentation skills
Strong analytical mindset with experience measuring marketing performance and ROI
Minimum 8-12 years of progressive marketing experience, with at least 4-6 years in a senior leadership role

Fontainebleau Miami Beach

"IF YOU CREATE THE STAGE SETTING AND IT IS GRAND, EVERYONE WHO ENTERS WILL PLAY THEIR PART." - Morris Lapidus A spectacular blend of Golden Era glamour and modern luxury, Fontainebleau Miami Beach reinvents the original vision of legendary architect Morris Lapidus – a stage where everyone plays their unique part. At Fontainebleau Miami Beach, striking design, contemporary art, music, fashion, and technology merge into a vibrant new kind of guest experience. Guests are invited to enter a world where they are free to play, shop, dine, spa, meet or simply relax – however they define a perfect day. Created by Fontainebleau Development, a builder, owner, and operator of premier hospitality, commercial, retail, and luxury properties, and situated on oceanfront Collins Avenue in the heart of Millionaire's Row, Fontainebleau Miami Beach is one of the most historically and architecturally significant hotels on Miami Beach. Opened in 1954 and designed by Morris Lapidus, it was the most luxurious hotel on Miami Beach, and is thought to be the most significant building of Lapidus' career.

Founded in 1954

Miami Beach, Florida, USA

864 employees (20 in marketing)

www.fontainebleau.com