Responsibilities

• Lead paid media strategy and execution across Meta, Google, Amazon, retail media, affiliate, and emerging channels
• Drive customer acquisition, retention, and lifecycle marketing initiatives
• Manage e-commerce performance, conversion optimization, and customer journey improvements
• Analyze campaign performance, attribution, ROAS, CAC, and overall marketing effectiveness
• Partner closely with creative, sales, product, and agency teams to maximize growth opportunities
• Develop and execute full-funnel marketing programs that connect awareness, consideration, purchase, and retention
• Identify opportunities to leverage AI, automation, and emerging technologies to improve marketing performance
• Provide actionable insights and recommendations through data analysis and reporting

Requirements

• 7+ years of marketing experience with a strong focus on consumer products
• In-house CPG experience is required
• Previous agency experience combined with in-house experience required
• Deep expertise in paid media, customer acquisition, performance marketing, and e-commerce
• Experience managing marketing investment, attribution, testing strategies, and optimization initiatives
• Proven success driving measurable business growth through data-driven marketing
• Strong understanding of retail media, Amazon, retailer.com platforms, and direct-to-consumer channels
• Advanced analytical capabilities with the ability to translate data into strategy and action
• Comfortable operating in a fast-paced, entrepreneurial environment with a hands-on approach

Preferred

• Consumer health, personal care, beauty, wellness, or broader CPG experience
• Experience working with both retail and direct-to-consumer business models
• Strong understanding of AI tools and marketing technology platforms
• A track record of improving acquisition efficiency, conversion rates, and customer lifetime value