Experiential Event Strategist Program Lead
Crawford Group
Boston, MA (Remote)
AgencyContractSenior level10+ years exp.
2 days ago
Marketing & Events Specialist
District of Columbia, USA (Remote)
Salary Not AvailableMid Level2+ years expFull time
Posted 4 months ago
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Job Summary
Drive end-to-end event programs for regional marketing, coordinating logistics, promotion, on-site experiences, and post-event follow-up to fuel pipeline.
- Own end-to-end event planning and on-site execution
- Must-have: 2+ years in marketing, events, or field marketing
- Standout: Experience partnering with sales to convert events into opportunities
Job Description
Responsibilities
- Plan and execute Sonatype’s presence at regional events
- Coordinate logistics including booth setup, vendors, shipping, swag, and on-site execution
- Support creative event experiences (games, activations, demos)
- Manage timelines, budgets, and project plans for events
- Partner with sales to ensure strong pre-event outreach and post-event follow-up
- Support post-event follow-up coordination to maximize pipeline conversion
- Track key event metrics such as: Leads captured and meetings booked onsite
- Conversion of leads to opportunities and pipeline
- Assist in building post-event recap reports with insights and recommendations
- Work with marketing ops to ensure accurate lead tracking and campaign attribution in Salesforce
Requirements
- 2+ years of experience in marketing, events, or field marketing
- Experience supporting trade shows, conferences, or corporate events
- Strong project management and organizational skills
- Ability to manage multiple projects simultaneously with attention to detail
- Excellent communication and collaboration skills
- Willingness to travel (~20–30%)
Preferred
- Experience in B2B tech or cybersecurity
- Familiarity with tools like Salesforce, HubSpot, or marketing automation platforms
- Experience working closely with sales teams on event-driven pipeline
- Creative mindset with an eye for experiential marketing
Benefits
- parental leave
- diversity and inclusion working groups
- flexible working practices
- Company Wellness Week
- Paid Volunteer Time Off (VTO)
Sonatype
The Sonatype journey started 15 years ago, just as the concept of “open source” software development was gaining steam. From our humble beginning as core contributors to Apache Maven, to supporting the world’s largest repository of open source components (Central), to distributing the world's most popular repository manager (Sonatype Nexus Repository), we’ve played a meaningful role in helping the world embrace the power of open innovation.Over time, we witnessed the staggering volume and variety of open source libraries that began flowing into every development environment in the world. We understood that when open source components are properly managed, they provide a tremendous energy for accelerating innovation. Conversely, when unmanaged, open source "gone wild" can lead directly to security vulnerabilities, licensing risks, enormous rework, and waste.Our vision today is simple.We are laser focused on helping organizations continuously harness all of the good that open source has to offer, without any of the risk. In order to do this, we have invested in knowing more about the quality of open source than anyone else in the world. This investment takes the form of machine learning, artificial intelligence, and human expertise, which in aggregate produces highly curated intelligence that is infused into every Sonatype product. Organizations equipped with Sonatype products make better decisions, innovate faster at scale, and rest comfortably knowing that their applications always consist of the highest quality open source components.
