Responsibilities

• Develop and own the annual activation calendar and on-property programming strategy, identifying opportunities to drive guest engagement, revenue growth, brand awareness, and community partnerships. Build and maintain strategic relationships with local partners, vendors, and organizations to enhance programming opportunities.
• Lead the planning, development, and execution of marketing activations and guest experiences in partnership with Operations and other internal stakeholders. Programs may include seasonal campaigns, holiday experiences, special events, partnerships, and signature offerings such as hop-on-hop-off wine tours.
• Identify emerging trends and local opportunities to keep the property’s programming competitive and differentiated.
• Lead program planning meetings and cross-functional working sessions; establish agendas, drive alignment, document key decisions, and ensure successful execution against timelines.
• Manage program budgets, track marketing spend, oversee vendor investments, and ensure initiatives are executed within established financial parameters.
• Partner with the Marketing Director to develop and optimize digital content strategies, ensuring website content reflects current programming, promotions, and guest experiences.
• Develop and execute email marketing campaigns that support programming initiatives, guest engagement, promotions, and revenue-driving opportunities. Analyze performance and recommend improvements.
• Develop and maintain organized marketing resources, campaign assets, and program materials to support efficient execution across teams.
• Oversee development of marketing collateral and guest-facing communications, ensuring alignment with brand standards and program objectives.
• Support public relations and partnership initiatives through research, content development, and preparation of marketing materials.

Requirements

• A university degree in marketing or business-related discipline with at least one year of relevant experience; or an equivalent combination of education, training and experience.
• General knowledge of marketing tools and techniques, particularly digital marketing.
• Strong written and verbal communication skills, including:
• The ability to write, proofread and edit reports, business correspondence, and promotional content.
• Effectively present information and respond to questions from team members, managers, clients, guests and the public.
• Detail oriented with strong multi-tasking and organizational skills.
• Solid personal management skills, including time management, planning and organizing, and delivery of results.
• Strong computer literacy in Microsoft Office, especially Word, Excel and Outlook.
• Effective problem solver able to make decisions in routine situations.
• Competency in Adobe Creative Suite and Canva preferred.

Preferred

• Competency in Adobe Creative Suite and Canva preferred.

Benefits

• Eligibility of perks is dependent upon job status
• Hourly Pay Range: $81,000 to $90,000 DOE
• Get Paid Daily (Make any day payday)
• Paid Time off & Holiday Pay (Because Balance Matters)
• Benefits - Medical, Dental, Vision, Disability, 401K
• HSA/FSA Plans -with employer contribution
• Values Based Culture (#OMGLIFE)
• Culture Add (Creating Space for Fresh Perspectives)
• Referral Bonus (Get Paid to Recruit)
• Discounted Lodging, Dining, Spa, Golf, and Retail (Yes, Discounted Travel!)