Marketing & Events Manager

Sonoma, CA (On-site)

$100K/yr – $120K/yrMid Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own the marketing and events program for Hanna Center, focusing on events strategy, communications, and cross-channel audience engagement to advance the center’s mission.

  • Event Strategy & Execution: plan, coordinate, and support outward-facing events and signature fundraisers.
  • Audience & Channel Ops: manage the marketing/events portal, calendars, emails, website updates, social media, and analytics to optimize engagement.
  • Messaging & Content: craft compelling copy for emails, web, internal comms, signage, and light graphic work in Adobe Creative Suite.

Job Description

Responsibilities

  • Plan, coordinate, develop, organize, and provide support to all Hanna Center outward-facing events.
  • Manage the marketing and events portal, including a broad-based events calendar and communications calendar
  • Craft compelling messaging for email campaigns, website copy, and internal communications.
  • Use an email marketing platform to set up and send email newsletters and campaigns.
  • Make changes to the website and maintain correct, updated information.
  • Update our internal portal and community-facing website with relevant news from Hanna Center
  • Create and update signage and other small graphic design projects using Adobe Creative Suite.
  • Manage all aspects of Hanna Center’s social media presence (LinkedIn, Facebook, Instagram, Twitter, YouTube), driving strategy to increase daily engagement on social media accounts
  • Monitor, report, and present on online engagement analytics (web, email, social media, earned media)
  • Leverage key engagement metrics across platforms to optimize content, messaging, and distributions.

Requirements

  • B.A. and 5+ years of experience in Event Management as well as Communications, Marketing, Digital Media, Public/Media Relations or a related field.
  • Highly organized with exceptional attention to detail. Ability to prioritize and handle multiple assignments and quickly adapt to meet unexpected and urgent requests.
  • Holds self and others accountable for high quality, timely and effective results.
  • Self-starting individual that requires little supervision and is results driven.
  • Ability to work on multiple teams cooperatively and with flexibility.
  • Fluency in Microsoft Office, Adobe Creative Suite, and Greater Giving required.
  • Fluency in website and digital email management required.
  • Must clear background check for a Community Care Licensed facility, including physical, TB, and drug test.

Preferred

  • Familiarity with CMS platforms and basic HTML (WordPress, etc., Kajabi, Cvent) and project management tools (Monday.com)
  • Familiarity with peer-to-peer fundraising platforms, initiatives, and events.

Marketing Team

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