Marketing Events Manager at GRF CPAs & Advisors | Bethesda, MD | $90K/yr – $110K/yr

GRF CPAs & Advisors

Marketing Events Manager

Bethesda, MD (Hybrid)

$90K/yr – $110K/yrSenior LevelFull time

Posted 2 months ago

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Job Summary

Own end-to-end event programs from webinars to conferences, coordinating cross-functional goals, budgets, and post-event insights.

Event Strategy and Execution: align timelines, budgets, and objectives with marketing, BD, and service lines.
Webinar Operations and Compliance: run scheduling, speaker support, platform management, CPE tracking, and post-event follow-up.
Measurement and BD Follow-up: collect data, build reports in the CRM, and drive follow-up to convert engagement into opportunities.

Job Description

Responsibilities

Manage the end-to-end execution of firm-hosted events, including webinars, in-person programs, and small conferences
Develop event timelines, budgets, and project plans aligned with firm goals and target audiences
Partner with marketing, business development, and service line leaders to identify event objectives and success metrics
Coordinate all aspects of webinars, including scheduling, registration, speaker support, platform management, and post-event follow-up
Serve as the primary point of contact for webinar platforms and troubleshoot issues in real time
Ensure webinars meet CPE and compliance requirements when applicable
Distribute CPE to eligible participants; track all key metrics within LC Vista and SharePoint
Plan logistics for in-person events, including venue selection, catering, audiovisual needs, registration, and on-site execution
Manage firm-hosted conferences or multi-session events, coordinating speakers, agendas, and attendee experience
Follow up with attendees and prospects as necessary to aid in business development efforts
Coordinate the firm’s participation in sponsored industry events and conferences
Manage exhibit logistics, including booth materials, shipping, setup, staffing schedules, and on-site support
Track sponsorship deliverables and ensure visibility and brand standards are met
Maintain detailed tracking documentation of giveaway inventory; order new items as needed
Identify, contract, and manage relationships with event vendors and venues
Track event budgets, expenses, and invoices; ensure events are delivered on time and within budget
Collect data and event feedback as a catalyst for actionable insights; use data to build out custom reports via our CRM platform
Collaborate with marketing team to support event promotion through email, website, and social media channels
Manage registration lists, attendance tracking, and post-event communications
Compile post-event reports, including attendance, engagement, and ROI insights

Requirements

Bachelor’s degree in Marketing, Communications, Journalism, Business, or related field.
Highly detail-oriented with strong follow-through
Strategic thinking with a results-oriented mindset
Strong analytical and critical thinking skills
Comfortable working cross-functional with internal stakeholders
Calm and solutions-oriented under pressure, especially during live events
Strong vendor negotiation and relationship-management skills
Ability to thrive in a fast-paced, deadline-driven environment
Proficient in Microsoft Office and event management software
Desire to learn and expand skillsets, participate in training, and strengthen event expertise on an ongoing basis

Preferred

Benefits

This is a full-time position. Our office is located two blocks from the Bethesda Metro Station (red line). We offer a competitive benefits package, including a 401(k) plan with profit sharing, employer-supported medical coverage, company-paid life and disability insurance, student loan repayment, generous PTO, and a culture that fosters flexibility and career development.

GRF CPAs & Advisors

Headquartered in the Washington, DC metropolitan region with locations in Baltimore, MD and New York, GRF CPAs & Advisors is a full-service professional services firm providing clients with financial, tax and advisory solutions. For over 38 years, the firm has supported the financial and operational success of for-profit and tax-exempt organizations locally, nationally and around the world. GRF CPAs & Advisors is recognized among Inside Public Accounting’s Top 200 Firms, Accounting Today’s Best Accounting Firms to Work For and the Washington Business Journal’s Top 25 Accounting Firms. Accounting Today also honored the firm among their Firms to Watch and Top Firms in the Capital Region. The firm is a member of CPAmerica, one of the largest associations of CPA firms in the United States. Our membership guarantees clients access to the expertise and resources of more than 4,000 accounting and advisory professionals at 78 member firms throughout the country. CPAmerica is a member of Crowe Global, providing our firm with access to the eighth largest accounting network in the world with over 200 independent firms in more than 130 countries.For more about GRF CPAs & Advisors, visit our website at www.grfcpa.com.

Founded in 1981

Bethesda, Maryland, USA

230 employees (10 in marketing)

www.grfcpa.com