Responsibilities

• Plan, build, and manage paid ad campaigns across platforms like Google Ads, LinkedIn, and Meta
• Monitor performance daily and adjust campaigns to improve results (click-through rates, conversions, cost per lead)
• Track and report on website and campaign performance using Google Analytics
• Build dashboards and provide clear, actionable insights
• Identify trends in traffic, user behavior, and conversion paths
• Partner with internal teams to connect marketing activity to business results
• Collaborate with sales team members and vendor partners
• Prepare, coordinate, and distribute bi-monthly/quarterly sales flyers promoting company services and events.
• Develop and release quarterly company newsletters that highlight updates across branches, key sales wins, product launches, and vendor spotlights.
• Execute email and text blast campaigns (MailChimp, Prokeep) for sales promotions, training events, and customer programs.

Requirements

• 2–4 years of experience in digital marketing, with a strong focus on ads, analytics, and SEO
• Hands-on experience with Google Ads and Google Analytics (GA4)
• Solid understanding of SEO fundamentals and keyword strategy
• 2+ years of experience in marketing, communications, or event coordination.
• Strong writing, editing, and communication skills.
• Ability to simplify technical information for customers and internal audiences.
• Proficient with social media management, email marketing platforms, and basic graphic development tools.
• Highly organized and detail-oriented, with the ability to manage multiple priorities in a fast-moving environment.
• Comfortable interacting with vendors, technicians, sales teams, and branch managers.
• Willingness to travel as needed.

Preferred

• Experience in heavy-duty truck, automotive, or industrial distribution.