Responsibilities

• Digital Advertising, Analytics & Performance Tracking: plan, build, and manage paid ad campaigns across platforms like Google Ads, LinkedIn, and Meta; monitor performance daily and adjust campaigns to improve results (click-through rates, conversions, cost per lead); track and report on website and campaign performance using Google Analytics; build dashboards and provide clear, actionable insights; identify trends in traffic, user behavior, and conversion paths; partner with internal teams to connect marketing activity to business results.
• Marketing Communications & Content: collaborate with sales team members and vendor partners; prepare, coordinate, and distribute bi-monthly/quarterly sales flyers promoting company services and events; develop and release quarterly company newsletters that highlight updates across branches, key sales wins, product launches, and vendor spotlights; execute email and text blast campaigns (MailChimp, Prokeep) for sales promotions, training events, and customer programs; manage company social media platforms (Instagram, Facebook, LinkedIn), including content creation that reflects industry trends, shop activity, product features, and community engagement; support SEO and digital marketing efforts by reviewing blogs, approving content, and monitoring performance.
• Event & Meeting Management: plan, coordinate, and execute customer and internal events; coordinate company charitable giving events, donations, and partnerships; oversee all event logistics such as venue booking, catering, invitations, RSVP tracking, signage, branded giveaways, and technician/employee gift items.
• Vendor & Program Management: manage the annual Marketing Program, securing vendor commitments tied to promotional calendars and sales initiatives; track vendor invoices, credits, and co-op funds; follow up on outstanding payments or documentation; coordinate company merchandise orders (uniforms, hats, hoodies, shop gear) and maintain marketing and apparel inventory; ensure Platinum and Gold vendors receive co-branded items and properly executed recognition; support vendor spiff programs (e.g., Kit Masters Spiff), including communication, tracking, and monthly reporting.
• General Administration & Support: monitor, track, and respond to Google Reviews for all locations to support customer experience initiatives; update and distribute annual wall and small calendars used by branches, customers, and technicians; track and manage all marketing expenses, vendor credits, and budget alignment.

Requirements

• 2–4 years of experience in digital marketing, with a strong focus on ads, analytics, and SEO
• Hands-on experience with Google Ads and Google Analytics (GA4)
• Solid understanding of SEO fundamentals and keyword strategy
• 2+ years of experience in marketing, communications, or event coordination.
• Strong writing, editing, and communication skills.
• Ability to simplify technical information for customers and internal audiences.
• Proficient with social media management, email marketing platforms, and basic graphic development tools.
• Highly organized and detail-oriented, with the ability to manage multiple priorities in a fast-moving environment.
• Comfortable interacting with vendors, technicians, sales teams, and branch managers.
• Willingness to travel as needed.