Marketing and Events Coordinator

Responsibilities

• Social Media Management: Plan and manage content calendars for Instagram, TikTok, and Facebook, including creating Reels, Stories, and instructor spotlights.
• Copywriting and Design: Write engaging class/event descriptions, email newsletters, SMS campaigns, and design simple graphics using tools like Canva.
• Local Seo & Reputation: Maintain accurate information on Google Business Profiles and local listings to boost search visibility
• Promotional Collateral: Help design, print, and distribute in-studio signage, flyers, and retail promotional materials.
• Event Planning & Execution: Plan, promote, and execute studio workshops, themed classes, brand-building pop-ups, and community tabling events.
• Partnerships & Networking: Build relationships with local businesses (e.g., cafes, athleisure boutiques, spas) for cross-promotions, influencer gifting, and community wellness events
• On-Site Management: Oversee event setups, manage guest check-ins, coordinate vendor or speaker logistics, and troubleshoot live events
• Lead Capturing: Engage attendees at community events to collect lead info and guide them toward intro-class bookings and founding memberships
• Follow-Ups: Partner with the front desk/sales team to track event attendees and follow up with trial clients to convert them into package or membership buyers
• Metrics & Reporting: Track event attendance, social media engagement rates, and lead-to-member conversion tracking spreadsheets or CRM tools

Requirements

• Bachelor’s degree in Marketing, Communications, Event Management, or a related field (or equivalent hands-on experience)
• 1+ years of experience in marketing, social media content creation, event coordination, or boutique fitness/hospitality operations
• Proficiency in social media platforms and scheduling tools
• Design skills using Canva or Adobe Suite
• Soft Skills: High energy, warm interpersonal communication, strong organization, and a genuine passion for Pilates and wellness
• Availability: Willingness to work occasional early mornings, evenings, or weekends to support live studio events and classes (15-25 hours per week)
• Fluent in English with excellent communication skills in-person, via phone, and email
• Professional, trustworthy, and punctual

Preferred

• Familiarity with Mariana Tek is a strong plus

Benefits

• Competitive salary
• Employee discounts
• Flexible schedule
• Bonus Opportunities
• Free BODYBAR Pilates membership
• BODYBAR Apparel Discounts