Responsibilities

• Social Media & Marketing Strategies: Develop social media and website strategies for lead generation, brand, capability, and capacity awareness.
• Review and assess current state of website(s) and recommend content updates or redesign improvements. Oversee implementation of enhancements and ongoing updates.
• Collaborate with ATS and SGS Marketing partners to align social media and marketing strategies.
• Define email marketing initiatives and timelines, working with ATS Email Marketing Expert to execute campaigns and measure/analyze results.
• Investigate SEO options and opportunities for segment brands and services.
• Conference Marketing Strategies: Create and oversee annual conference calendar. Coordinate and host pre-conference planning meetings. Lead conference marketing strategy implementation.
• Assist with conference follow-up and determination of conference success via leads or new contacts generated.
• Attend conferences and assist with exhibit floor coordination and management.
• Collaborate and assist sales and leadership teams with conference registration and exhibit floor bookings.
• Oversee conference collateral to include creation and ordering of new materials (e.g. pop-up stands, brochures, swag, etc.) and coordination/shipping of the same to and from sites.
• Other conference related oversight and enhancements as needed or determined by experience.
• Regional/National Marketing Initiatives: Identify location-specific forensic engineering services to prepare regional and national marketing plans.
• Tracking the number of Engineering leads and opportunities by region.
• Analyze and leverage CRM data specific to leads, opportunities, and contacts to coordinate with marketing strategies.
• Provide support across the segment, as needed.
• Other duties as assigned.

Requirements

• Bachelor’s degree in Marketing, Communications or related discipline.
• 3–5 years of professional experience in marketing, with a proven track record of executing campaigns and strategies.
• Proficiency in Adobe Creative Suite (InDesign, Illustrator, Photoshop) for layout, editing, and publication-ready document production
• Experience using Hootsuite or similar social media management platforms to schedule, monitor, and analyze campaigns.
• Strong background in creative content development, including copywriting, storytelling, and visual content creation.
• Knowledge of SEO best practices and website optimization strategies to drive online visibility and engagement.
• Proficiency in Microsoft Office Suite.
• Excellent communication and collaboration skills, with the ability to work effectively across internal teams and external partners.
• Highly organized, detail-oriented, and able to manage multiple projects and deadlines simultaneously.