Marketing and Event Coordinator

Sherman, TX (Unknown)

$40K/yr – $50K/yrMid LevelFull time

Posted 15 hrs ago

Job Summary

Own and drive the dealership\'s marketing and events, coordinating rides, rallies, open houses, and community outreach while leading social-media strategy, promotions, and cross-functional collaboration.

  • Builds and executes monthly marketing plans and promotional themes
  • Manages social media and event promotions across platforms

Job Description

Responsibilities

  • Plan, organize, and run all dealership events including rides, rallies, open houses, charity events, bike nights, and community outreach.
  • Coordinate vendors, sponsors, food trucks, entertainment, and logistics.
  • Ensure events reflect the Harley-Davidson lifestyle and deliver a memorable customer experience.
  • Manage social media channels (FB, IG, TikTok, YouTube) with consistent, high-quality content.
  • Create event promotions, flyers, ads, and video content.
  • Maintain the dealership website and update event calendars & promotions.
  • Track engagement, analytics, and campaign performance.
  • Build and execute monthly marketing plans & promotional themes.
  • Grow relationships with local riding groups, charities, influencers, and community organizations.
  • Strengthen the Texoma Harley brand image across every customer touchpoint.

Requirements

  • Experience in marketing, event coordination, or social media management.
  • Strong communication & organization skills.
  • Ability to run multiple events and projects on tight timelines.
  • Creative eye for photography, videography, and design (Canva/Adobe experience preferred).
  • Willingness to work some weekends, evenings, and event days.
  • Passion for motorcycles — Harley-Davidson experience a huge plus (not required).

Preferred

  • Outsgoing, energetic, and comfortable engaging with the riding community.
  • Social-media savvy and trends-aware.
  • Highly creative with strong attention to detail.
  • Problem-solver with a positive, team-focused attitude.
  • Loves fast-paced environments and big personalities.

Benefits

  • 401(k)
  • 401(k) matching
  • Dental insurance
  • Employee discount
  • Flexible schedule
  • Health insurance
  • Health savings account
  • Life insurance
  • Paid time off
  • Parental leave

Salaries

Posted range

$40K/yr – $50K/yr

Taken straight from the job posting.

See all Texoma Harley-davidson salaries

Marketing Team

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Marketing and Event Coordinator

Texoma Harley-davidson · Sherman, TX · Unknown