Responsibilities

• Conceptualize and Run Integrated Marketing Campaigns
• Develop integrated campaign plans that define audiences, objectives, messaging, channels, tactics, budgets, KPIs, and measurement plans.
• Partner with the creative team to develop campaign strategy, creative direction, messaging, and concepts.
• Determine the right mix of paid, earned, owned, and organic tactics rather than defaulting to the same playbook every time.
• Develop Paid Media Strategies
• Develop paid media plans that define audiences, channel mix, budget allocation, flighting, creative needs, and KPIs.
• Recommend the right mix of search, social, display, and other paid opportunities.
• Develop targeting and retargeting strategies.
• Collaborate with specialists and platform partners on campaign setup and execution.
• Review campaign performance and recommend adjustments to budgets, targeting, creative, and channel mix.

Requirements

• An experienced marketing leader—someone with a proven track record of doing the work and getting results.
• Someone who can conceptualize campaigns as well as help execute them.
• In your application, please address the areas where you consider yourself to have mastery versus a general knowledge and understanding.

Preferred

• You try to leverage AI in all areas of your work. Not depend on it, but lean on it heavily to both make you more efficient and allow you to do things that you otherwise might not be able to do yourself.