Responsibilities

• Own GTM enablement end to end: build the invite strategy, comms, and briefing materials that align Sales and Customer Success on how FORUM fits into account plans, before and after the event.
• Partner with Sales and Customer Success on account and prospect prioritization for invites, and ensure the team knows how to follow up after the event.
• Own data and reporting for FORUM in Salesforce: attendance, ARR mix, and account engagement, used to inform invite strategy and to report FORUM's ROI back to Leadership.
• Partner with the Marketing tech team to own registration end to end, and are accountable for registration pipeline and hitting attendance goals.
• Collaborate with the core Content & Social team to build and manage the social calendar and coverage plan across lead-up, during, and post-event windows.
• Collaborate with the Creative team to design swag, and manage swag selection and vendor management.
• Own the shot list and content capture plan so the event fuels marketing for months afterward.

Requirements

• 5+ years of experience in event marketing, marketing analytics, GTM enablement, or a related field, ideally with exposure to flagship or high-visibility conferences.
• Direct experience building GTM or sales enablement materials, and comfort partnering with Sales and Customer Success on invite strategy and account-level comms.
• Comfort pulling and analyzing customer and registration data to inform decisions and report on results.
• Working fluency in Salesforce, including pulling account and customer reports independently.
• Experience managing registration platforms for events.
• Strong instincts for brand and social, with experience planning and executing coverage across a multi-week event window.
• Strong project management skills, with the ability to run multiple concurrent workstreams without dropping details.
• High ownership, professionalism, tact, and judgment, with the ability to operate under ambiguity.