Marketing Enablement Lead - Workfront, Planning & Process Innovation

Birmingham, AL (On-site)

$91K/yr – $203K/yrSenior Level5+ years expFull time

Posted 17 hrs ago

Job Summary

Own and optimize marketing workflow automation in Workfront to streamline intake, optimize resources, and drive visibility into throughput and bottlenecks, while translating data into actionable recommendations for stakeholders.

  • Lead and refine Workfront workflows and automations to boost operational efficiency.
  • Develop reporting and analytics to illuminate bottlenecks and inform decisions.
  • Identify process gaps and implement scalable, standardized improvements.

Job Description

Responsibilities

  • Build, configure, and manage workflows and automations within Adobe Workfront to streamline intake, optimize resource allocation, and drive operational efficiency.
  • Leverage Workfront and other system data to drive visibility into throughput, bottlenecks, and process optimization opportunities.
  • Proactively identify inefficiencies in workflows and reporting structures and recommend scalable, standardized solutions to improve operational maturity.
  • Seek out new tools, methodologies, and automation opportunities to enhance workflow and analytics capabilities and innovate processes over time.
  • Translate complex data into clear, actionable narratives that influence decision-making and resonate with both technical and non-technical stakeholders.
  • Apply structured thinking to break down ambiguous problems, leveraging data to uncover root causes, trends, and actionable recommendations.
  • Ensure clean, reliable data by applying best practices that support consistency, traceability, and trust in reporting outputs.
  • Manage competing priorities and tight deadlines while maintaining accuracy and quality in a fast-paced, high-stakes environment.

Requirements

  • Proven experience building, configuring, and managing workflows and automations within Adobe Workfront to streamline intake, optimize resource allocation, and drive operational efficiency.
  • Deep, hands-on experience with Workfront, with the ability to leverage system data to drive visibility into throughput, bottlenecks, and process optimization opportunities.
  • Serves as a subject-matter expert on workflow design, automation (including Fusion automation), and platform administration, and can independently translate operational needs into scalable Workfront configurations.
  • Demonstrates the ability to translate complex data into clear, actionable narratives that influence decision-making and resonate with both technical and non-technical stakeholders.
  • Applies structured thinking to break down ambiguous problems, leveraging data to uncover root causes, trends, and actionable recommendations.
  • Understands the importance of clean, reliable data and applies best practices to ensure consistency, traceability, and trust in reporting outputs.
  • Work closely with marketing, creative, product owner, and IT teams to ensure successful delivery of marketing projects, from inception to completion.
  • Manage timelines, resources, and dependencies to ensure projects are delivered on time and within scope.
  • Communicate project progress, risks, and solutions to stakeholders at various levels of the organization.
  • Act as the liaison between marketing, product owner, and IT for technology-related projects, ensuring marketing's needs are fully understood and met.

Preferred

  • Bachelor’s degree in Marketing, Business, Analytics, or a related field.
  • Adobe Workfront certification or demonstrated administrator-level experience strongly preferred.
  • Experience supporting marketing operations, campaign execution, or process improvement initiatives preferred.

Benefits

  • PNC offers a comprehensive range of benefits to help meet your needs now and in the future. Depending on your eligibility, options for full-time employees include: medical/prescription drug coverage (with a Health Savings Account feature), dental and vision options; employee and spouse/child life insurance; short and long-term disability protection; 401(k) with PNC match, pension and stock purchase plans; dependent care reimbursement account; back-up child/elder care; adoption, surrogacy, and doula reimbursement; educational assistance, including select programs fully paid; a robust wellness program with financial incentives.
  • In addition, PNC generally provides the following paid time off, depending on your eligibility: maternity and/or parental leave; up to 11 paid holidays each year; 9 occasional absence days each year, unless otherwise required by law; between 15 to 25 vacation days each year, depending on career level; and years of service.
PNC logo

PNC

3.5 Glassdoor

We’ll help keep your money boring so your life doesn’t have to be. pnc.co/guidelines

Pittsburgh, Pennsylvania, USA
63K employees (828 in marketing)
58% recommend to a friend
65% CEO approval

Salaries

Posted range

$91K/yr – $203K/yr

Taken straight from the job posting.

See all PNC salaries

Traffic Signals

Monthly Visitors
26.7M
Monthly Google Ads Budget
$2M
Traffic Source Mix
Search
22.2%
Direct
73.8%
Referral
3.4%
Social
0.1%
Paid
0.4%

Headcount Trend

Current headcount: ~63.4K

Recent News