Marketing Enablement Lead – Planning & Process Innovation

Birmingham, AL (On-site)

$91K/yr – $203K/yrSenior Level5+ years expFull time

Posted 6 days ago

Job Summary

Own and optimize workflows in Adobe Workfront, turning data into actionable insights and driving process improvements across marketing operations.

  • Lead end-to-end workflow configuration and automation to streamline intake and resource planning.
  • Translate complex data into clear narratives to influence decisions and drive efficiency.

Job Description

Responsibilities

  • Build, configure, and manage workflows and automations within Adobe Workfront to streamline intake, optimize resource allocation, and drive operational efficiency.
  • Leverage Workfront and other system data to drive visibility into throughput, bottlenecks, and process optimization opportunities.
  • Proactively identify inefficiencies in workflows and reporting structures and recommend scalable, standardized solutions to improve operational maturity.
  • Seek out new tools, methodologies, and automation opportunities to enhance workflow and analytics capabilities and innovate processes over time.
  • Translate complex data into clear, actionable narratives that influence decision-making and resonate with both technical and non-technical stakeholders.
  • Apply structured thinking to break down ambiguous problems, leveraging data to uncover root causes, trends, and actionable recommendations.
  • Ensure clean, reliable data by applying best practices that support consistency, traceability, and trust in reporting outputs.
  • Manage competing priorities and tight deadlines while maintaining accuracy and quality in a fast-paced, high-stakes environment.

Requirements

  • Proven experience building, configuring, and managing workflows and automations within Adobe Workfront to streamline intake, optimize resource allocation, and drive operational efficiency.
  • Deep, hands-on experience with Workfront, with the ability to leverage system data to drive visibility into throughput, bottlenecks, and process optimization opportunities.
  • Serves as a subject-matter expert on workflow design, automation (including Fusion automation), and platform administration, and can independently translate operational needs into scalable Workfront configurations.
  • Demonstrates the ability to translate complex data into clear, actionable narratives that influence decision-making and resonate with both technical and non-technical stakeholders.
  • Applies structured thinking to break down ambiguous problems, leveraging data to uncover root causes, trends, and actionable recommendations.
  • Understands the importance of clean, reliable data and applies best practices to ensure consistency, traceability, and trust in reporting outputs.
  • Work closely with marketing, creative, product owner, and IT teams to ensure successful delivery of marketing projects, from inception to completion.
  • Manage timelines, resources, and dependencies to ensure projects are delivered on time and within scope.
  • Communicate project progress, risks, and solutions to stakeholders at various levels of the organization.
  • Act as the liaison between marketing, product owner, and IT for technology-related projects, ensuring marketing's needs are fully understood and met.

Preferred

  • Bachelor’s degree in Marketing, Business, Analytics, or a related field.
  • Adobe Workfront certification or demonstrated administrator-level experience strongly preferred.
  • Experience supporting marketing operations, campaign execution, or process improvement initiatives preferred.
  • Experience with familiarity with other marketing technologies (e.g., Adobe Creative Cloud, CRM systems, digital asset management platforms) a plus.

Benefits

  • PNC offers a comprehensive range of benefits to help meet your needs now and in the future. Depending on your eligibility, options for full-time employees include: medical/prescription drug coverage (with a Health Savings Account feature), dental and vision options; employee and spouse/child life insurance; short and long-term disability protection; 401(k) with PNC match, pension and stock purchase plans; dependent care reimbursement account; back-up child/elder care; adoption, surrogacy, and doula reimbursement; educational assistance, including select programs fully paid; a robust wellness program with financial incentives. In addition, PNC generally provides the following paid time off, depending on your eligibility: maternity and/or parental leave; up to 11 paid holidays each year; 9 occasional absence days each year, unless otherwise required by law; between 15 to 25 vacation days each year, depending on career level; and years of service.
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PNC

3.5 Glassdoor

We’ll help keep your money boring so your life doesn’t have to be. pnc.co/guidelines

Pittsburgh, Pennsylvania, USA
63K employees (828 in marketing)
58% recommend to a friend
65% CEO approval

Salaries

Posted range

$91K/yr – $203K/yr

Taken straight from the job posting.

See all PNC salaries

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