Responsibilities

• Lead all marketing efforts for the department, developing and executing strategies across various media—social media, press releases, email campaigns, and printed materials—to promote department programs, events, and facilities.
• Plan, organize, and manage special events, town-sponsored events, and programming in the downtown district, collaborating with community partners to align events with town goals and community interests.
• Oversee STEM and nature programming, ensuring these offerings are educational, engaging, and accessible to diverse audiences and align with the department’s mission to enhance learning and environmental stewardship.
• Serve as the town liaison for the downtown district, building and nurturing relationships with local businesses, residents, and community organizations to foster engagement and collaborative opportunities.
• Supervise and evaluate part-time staff, contract vendors, and volunteers involved in marketing, event implementation, and program delivery, ensuring high standards of quality and consistency across all initiatives.
• Manage the marketing and programming budget, including processing purchase orders, maintaining inventory for promotional materials, and ensuring fiscal responsibility across projects.
• Collaborate with the Public Information Officer to develop and implement policies and procedures that guide marketing, event planning, and program delivery, ensuring consistent branding, effective community outreach, and seamless event coordination.
• Coordinate with the Cain Center and other partners to create a cohesive annual event and programming schedule, minimizing scheduling conflicts and maximizing community participation.
• Assists with other departmental activities as needed. Assists in the preparation of regular and special reports as needed.
• Performs other duties as required

Requirements

• Bachelor’s degree in parks and recreation, public administration, or related field.
• At least three years of experience in a municipal recreation setting, including recreation program management, contract management, special event management, or other combination of applicable experience related to the Primary Tasks for the position.
• Possession of a valid driver's license.
• CPR/AED certification required or ability to obtain certification within six months of hire.

Preferred

• Certified Parks and Recreation Professional (CPRP) is preferred.