Marketing Director - Zondervan Books / Harper Catholic (Nashville, TN Hybrid or Remote US)

USA (Hybrid)

$90K/yr – $100K/yrSenior Level7+ years expFull time

Posted 2 weeks ago

Job Summary

Own and execute integrated marketing campaigns for a Catholic imprint, shaping positioning, audience insight, and go-to-market strategy across titles and seasons; lead cross-functional collaboration, content transformation, and performance optimization.

Drive campaign strategy, budgeting, and performance analysis.
Partner with editorial, publicity, sales, and digital teams to align storytelling and channel plans.

Job Description

Responsibilities

Lead development and execution of integrated marketing campaigns across multiple titles and seasons
Own positioning, messaging, and go-to-market strategy informed by audience insight and market analysis
Develop deep understanding of target audiences, including motivations, behaviors, and felt needs
Apply platform and algorithm knowledge to shape content and channel strategy
Guide transformation of long-form content into high-performing digital and social assets
Coach authors on audience engagement, content strategy, and platform best practices
Partner cross-functionally with editorial, publicity, sales, and digital teams to align strategy
Direct development of creative assets and campaign materials
Manage budgets, forecasts, and campaign performance against revenue goals
Analyze campaign performance and optimize based on data and insights

Requirements

7+ years of experience in marketing, with demonstrated leadership in campaign strategy and execution. Strong background in both traditional title marketing and digital/content marketing required.
Bachelor’s degree in Marketing, Communications, or related field
Knowledge of marketing, digital strategy, audience development, and analytics best practices. Demonstrated familiarity with the Catholic Church and its teachings. Deep understanding of Catholic readerships, institutional structures, and current publishing landscape. Conversant in consumer demand, retail environments (physical and online), and competition.

Preferred

Book publishing and Christian audience experience.
Experience in client-service role.
Existing relationships with advertising reps and media outlets who serve Catholic readers.

Benefits

comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including "elective" benefits employees may select to best fit the needs and personal situations of our diverse workforce.

HarperCollins Publishers

HarperCollins Publishers is the second-largest consumer book publisher in the world. Headquartered in New York, HarperCollins has publishing operations in 15 countries. With two hundred years of history and more than 120 branded imprints around the world, HarperCollins publishes approximately 10,000 new books every year in 16 languages, and has a print and digital catalog of more than 250,000 titles. Writing across dozens of genres, HarperCollins authors include winners of the Nobel Prize, the Pulitzer Prize, the National Book Award, the Newbery and Caldecott Medals, and the Man Booker Prize. HarperCollins is a subsidiary of News Corp. The house of Mark Twain, the Brontë sisters, Thackeray, Dickens, John F. Kennedy, Martin Luther King Jr., Maurice Sendak, Shel Silverstein, and Margaret Wise Brown, HarperCollins has a long and rich history that reaches back to the early nineteenth century and offers our publishing team a depth of experience that few others can rival—from the modest print shop that James and John Harper opened in 1817 to the global house we are today.

New York, New York, USA

4.3K employees (2,542 in marketing)

harpercollins.com

Salaries

Posted range

$90K/yr – $100K/yr

Taken straight from the job posting.

The middle of this range ($95K) is 21% below the median base salary for Marketing Director roles in the United States ($120K).

Marketing Director median pay in the United States

$120K/yr

Most pay falls between $90K and $152K. Based on 326 salaries.

See all Marketing Director salaries See more Marketing Director jobs

See all HarperCollins Publishers salaries

Links

harpercollins.com

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