Responsibilities

• Align marketing activity with sales goals and identify opportunities by vehicle model, inventory, geography, audience, lead performance, and customer lifecycle across all three stores.
• Develop monthly and seasonal concepts, offers, promotional ideas, and messaging based on inventory, sales objectives, market conditions, and key retail periods.
• Use days-on-lot, pricing position, demand, inventory mix, geographic performance, and market-share data to identify opportunities and build targeted programs for aged inventory, priority models, and underperforming markets.
• Manage the marketing calendar across paid search, social media, email, text, website, digital video, streaming TV, direct mail, community initiatives, and traditional media.
• Create or direct messaging and creative for advertising, email, text, websites, landing pages, promotions, graphics, banners, flyers, and customer communications.
• Work closely with internal web, content, SEO, and email resources, dealership teams, website providers, agencies, and other partners to make sure traffic is supported by strong landing pages, clear messaging, effective calls to action, and a consistent customer experience.
• Drive re-engagement of unsold and inactive leads by working with sales and BDC leadership to identify opportunities and develop nurture, follow-up, and remarketing programs that bring customers back into the funnel.
• Develop sold-customer lifecycle programs that support retention, service communication, trade and equity opportunities, referrals, loyalty, repeat purchases, and vehicle replacement.
• Coordinate customer communication across AutoAlert, Fullpath, Qore, email and text platforms, CRM tools, and other marketing technology so messaging is targeted, connected, and not unnecessarily duplicated.
• Continually test and improve audiences, offers, messaging, creative, landing pages, calls to action, and channel mix using available platform tools, customer response, and performance data.

Requirements

• Three or more years of marketing experience is preferred, ideally in automotive, multi-location retail, or another fast-paced environment.
• A bachelor’s degree in marketing, communications, business, or a related field is preferred, although equivalent professional experience will be considered.
• You bring a strong understanding of branding, lead generation, customer retention, digital marketing, and ROI, along with excellent writing and communication skills. You can develop effective advertising, email, text, landing-page, and promotional content while communicating clearly with leadership, employees, agencies, and vendors.
• You’re comfortable evaluating performance in Google Ads, Meta Ads Manager, GA4, Google Business Profile, and related digital platforms. Experience with AutoAlert, Fullpath, Qore, CRM systems, dealership websites, or automotive data is a plus.
• We’re looking for someone creative, analytical, organized, and comfortable managing multiple priorities—someone who recognizes opportunities, builds the plan, moves the work forward, and measures the results.

Benefits

• 401(k) matching
• Dental insurance
• Health insurance
• Health savings account
• Referral program
• Vision insurance