Responsibilities

• Maintain a current listing of all resident care employee phone numbers
• Plan, develop, organize, implement, evaluate, and direct the facility's public relations and marketing programs and activities to increase census and provide community information about the facility, programs, services, and practices
• Develop and maintain written policies and procedures governing the release of information concerning residents, employees, and the facility per privacy rules and regulations
• Assist department directors in marketing and public relations policy development and dissemination, fostering interdepartmental understanding of marketing roles
• Review marketing and public relations policies and procedures annually and update as necessary
• Assist in development, implementation, and tracking of customer satisfaction surveys
• Interpret policies governing release of information to employees, residents, family, visitors, and government agencies
• Ensure public information materials describing services are accurate and descriptive; ensure employees follow information release policies
• Organize ongoing internal communications via bulletin boards, house organs, committee meetings, newsletters, brochures, and public announcements
• Schedule and participate in departmental meetings on marketing and public relations programs and activities

Requirements

• Bachelor's Degree from an accredited college/university, or equivalent (Five (5) years experience in marketing/public relations in a health care setting may be recognized in lieu of a Bachelor's Degree)
• Proficiency in Microsoft Suite products
• Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations
• Ability to write reports, business correspondence, and procedure manuals
• Ability to effectively present information and respond to questions from managers and employees
• Interpret resident rights to the resident, family, and staff personnel as necessary or appropriate
• Mathematical skills: ability to apply fractions, percentages, ratios and proportions to practical situations
• Reasoning abilities: ability to solve practical problems and deal with a variety of concrete variables in situations with limited standardization
• Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form
• Prolonged use of a desk top or laptop computer; occasionally lift and/or move up to 25 pounds

Preferred

Benefits